New Channel to Connect Music Lovers to their Favourite Radio Stations,
Announces "Found on MySpace" User Contest to Give Up-and-Coming Artists a
Chance to be Promoted On-Air
TORONTO, April 2 /CNW/ - MySpace Canada, the leading social portal in
Canada, today announced a partnership with Corus Entertainment and
StreamTheWorld to deliver a unique, live streaming service that allows users
to discover, experience and listen to radio online. The new channel, MySpace
Radio launched today and can be found at: www.myspace.com/radio.
Through the ground breaking partnership, Corus Entertainment will provide
MySpace users real-time access to over 50 radios stations across the country.
Canadian based StreamTheWorld will provide the technology backbone for MySpace
Radio including an intuitive flash player that incorporates MySpace social
networking features and allows users to integrate their favourite radio
stations into their profiles.
"MySpace is the world's largest music community; we know that the avenues
of music discovery and distribution are constantly changing," said Susan
McGill, Executive Director, Sales, Marketing & Business Development, MySpace
Canada. "By combining the power of Corus' reach and radio content with
StreamTheWorld's market-leading live streaming solution, MySpace Radio is able
to deliver a unique channel for users to connect with the music they love."
"We welcome the ability to provide our radio station programming and
personalities to the passionate music communities on MySpace," said David
Huszar, Vice President and General Manager, Corus Interactive and Integrated
Solutions. "We are equally excited about the opportunities that this
partnership will bring, beginning with the chance for great new music talent
to be showcased on Alan Cross' nationally syndicated radio program from
"This combination of a leading social network with a pre-eminent Canadian
radio brand supports the notion that the future of radio involves syndicating
content beyond traditional radio to include digital partnerships," said Neil
Sweeney, Senior Vice President, North America, StreamTheWorld. "At
StreamTheWorld we are ecstatic to be part of this very unique and progressive
Initially, MySpace Radio will stream content from Corus Entertainment.
Additional radio content will be added in the coming months.
"A significant percentage of online radio listeners have a MySpace
profile," continued McGill. "We wanted to deliver an integrated and seamless
experience that allows users to friend, share, and incorporate their online
radio listening experience with their MySpace activities."
"Found On MySpace" User Contest
MySpace is known for our long term commitment and investment in
independent, unsigned and breakthrough music talent and is the worldwide
destination for new music and undiscovered artists. Through its partnership
with Corus, MySpace Canada will collaborate with Explore Music, a nationally
syndicated radio program, to launch a monthly contest to provide up-and-coming
artists, who sit outside the big label system, with the chance to be promoted
The contest, "Found on MySpace," will let millions of users recommend and
vote for their favourite MySpace artist. The winner will to be showcased on
Explore Music by Canada's leading music expert, Alan Cross. The contest will
launch in May 2009.
About MySpace - www.myspace.com
MySpace is the world's leading social portal for connecting people,
content, and culture. MySpace empowers its global community to experience the
Internet through a social lens by integrating personal profiles, photo
sharing, professional and viral videos, blogs, mobile, instant messaging, and
the world's largest music community. MySpace is the highest trafficked website
in the United States and includes an international network of more than 30
local community sites throughout North America, Latin America, Europe, Asia,
and Australia. Fox Interactive Media is a division of News Corporation.
(NYSE: NWS - News, NWS.A - News; ASX:NWS - News, NWSLV - News).
About Corus Entertainment Inc. - www.corusent.com
Corus Entertainment Inc. is a Canadian-based media and entertainment
company. Corus is a market leader in specialty television and radio with
additional assets in pay television, advertising services, television
broadcasting, children's book publishing and children's animation. The
company's multimedia entertainment brands include YTV, Treehouse, W Network,
CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio
stations including CKNW, CKOI and Q107. Corus creates engaging branded
entertainment experiences for its audiences across multiple platforms. A
publicly traded company, Corus is listed on the Toronto (CJR.B) and New York
(CJR) exchanges. Experience Corus on the web at www.corusent.com.
About StreamTheWorld - www.streamtheworld.com
StreamTheWorld is a streaming technology and services company
specifically dedicated to broadcasters' online success. Founded in 2005, the
company is currently streaming more than 1,500 radio and TV stations in more
than 25 countries. The company already helps some of America's largest radio
broadcasters, such as CBS, ESPN, AOL, Corus and Entercom, find new ways to
leverage their online presence in a profitable manner. StreamTheWorld's fully
integrated solution lets you address all your streaming needs, including User
Experience, Advertising, Delivery and Metrics.
For further information:
For further information: Ashley Audrain, NATIONAL Public Relations,
(416) 586-0180, email@example.com