Myscreen and WISeKey Partner to Offer Secure Mobile Advertising and Transaction Platform



    TORONTO, Canada and GENEVA, Switzerland, July 30 /CNW/ - WISeKey and
MyScreen today announced their partnership on integrating WISeKey electronic
identity technologies with MyScreen's unique patent-pending mobile advertising
technology platform, defining a new standard in the delivery of high-quality,
personalized and secure advertisements, offers and transaction capability to
mobile phones.
    MyScreen subscribers can use this joint MyScreen-WISeKey privacy
enhancing solution to securely opt-in to receive advertisements, credits,
coupons and transaction offers.
    "Our collaboration with WISeKey will result in a range of exciting and
innovative technologies that protect the identity and security of our
subscribers, while providing them with unique benefits and offers", said Raghu
Kilambi, Chief Financial Officer and Director of MyScreen.
    The WISeKey solution uses digital identities to enhance access security,
secure communications, and enable trusted transactions, making them safer,
more accessible, and friendly for end users. The digital certified identities
reduce identity fraud and offer the same ease and security in the mobile world
as in the physical world.
    "This collaboration with MyScreen has the potential to become a de-facto
standard for secure mobile advertising and mobile transactions", said Carlos
Moreira, Chairman and CEO of WISeKey.

    About:

    MyScreen http://www.myscreen.com

    WISeKey http://www.wisekey.com





For further information:

For further information: Daniel Ybarra, Tel.: +41-22-594-30-00, E-Mail:
dybarra@wisekey.com; Danielle Restivo, Account Director, Media Profile,
danielle@mediaprofile.com, Tel.: (416) 504-8464, Cell: (416) 704-2210

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WISEKEY SA

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