My Organic Baby Launches First Nationally Branded Organic Soy Based Baby Formula Product



    Innovative New Product Line to be Featured at the Canadian Health Food
Association (CHFA) Show September 6th-9th in Toronto, Canada

    VANCOUVER, B.C., September 5 /CNW/ - CLEARLY CANADIAN (OTCBB: CCBEF) (the
"Company") is pleased to announce that its wholly owned subsidiary, My Organic
Baby, will feature a notable new product line of organic soy based baby
formula product at the CHFA (Canadian Health Food Association) show September
6th-9th at the Metro Toronto Convention Centre.

    "Our new corporate theme, Clearly Canadian Brands: A Family of Healthy
Choices, will be prominently displayed at the show. For the first time, we
will be presenting our entire natural and healthy product lines: My Organic
Baby food, natural and organic dried fruit and nuts, Clearly Canadian Natural
Enhanced Waters and Clearly Canadian Sparkling Flavoured Waters, stated Brent
Lokash, CEO of Clearly Canadian Brands. "CHFA is Canada's largest health food
show and is attended by buyers from all major Canadian retailers. We are
pleased to use this occasion to introduce the first nationally branded,
organic, soy based baby formula. This ground-breaking product is essential for
mothers who wish to have a healthy alternative to dairy based products for
their infants. It is our goal to consistently launch innovative new products
from all of our divisions. As we continue to establish Clearly Canadian Brands
as a leader in the organic and natural market place, we expect innovation to
stimulate interest in our branded product lines and create lucrative
opportunities in the private label sector.

    About Clearly Canadian

    Based in Vancouver, B.C., Clearly Canadian Brands markets premium
alternative beverages, including Clearly Canadian(R) sparkling flavoured
waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration
Natural Enhanced Waters which are distributed in the United States, Canada and
various other countries. Clearly Canadian's recent acquisition of DMR Food
Corporation and My Organic Baby Inc. marks the Company's debut into organic
and natural products with a full line of organic baby and toddler foods under
the brand names My Organic Baby and My Organic Toddler and a wide range of
dried fruit and nut snacks offerings from SunRidge Farms, Naturalife, Sweet
Selections, Simply by Nature and Glengrove Organics brands. Additional
information about Clearly Canadian may be obtained at www.clearly.ca.

    Forward Looking Statements

    Statements in this news release that are not historical facts are
forward-looking statements that are subject to risks and uncertainties. Words
such as "expects", "intends", "plans", "may", "could", "should",
"anticipates", "likely", "believes", "estimates", "potential", "predicts",
"continue" and words of similar import also identify forward-looking
statements. Forward-looking statements are based on current facts and analysis
and other information that are based on forecasts of future results, estimates
of amounts not yet determined and assumptions of management, including but not
limited to, the belief in the opportunities which can exist for our products.
These assumptions are subject to many risks, and actual results may differ
materially from those currently anticipated. These risks include, by way of
example and not in limitation, general economic conditions, changing beverage
consumption trends of consumers, the Company's ability to generate sufficient
cash flows to support general operating activities and capital expansion
plans, competition, pricing and availability of raw materials, the Company's
ability to maintain the current and future retail listings for its beverage
products and to maintain favorable supply, production and distribution
arrangements, laws and regulations and changes thereto that may affect the way
the Company's products are manufactured, distributed and sold and other
factors beyond the reasonable control of the Company. Additional information
on factors that may affect the business and financial results of the Company
can be found in filings of the Company with the U.S. Securities and Exchange
Commission and with the British Columbia and Ontario Securities Commissions.




For further information:

For further information: Clearly Canadian Shareholder Relations: Steve
Cook, 800-983-0993 investor@clearly.ca or Marketing: Carolyn Corcoran,
604-742-5318 ccorcoran@clearly.ca

Organization Profile

CLEARLY CANADIAN BEVERAGE CORPORATION

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