My Organic Baby 227g Cereal Product Withdrawal Update



    TORONTO, Jan. 25 /CNW/ - My Organic Baby Inc., Canada's first full nation
wide line of organic baby food, is conducting a voluntary product recall of
their My Organic Baby 227g Step A & B Cereals.
    New packaging introduced last year has resulted in a shortened shelf
life. The packaging used has created a change in the taste and aromatic
profiles of the cereals and affected the product's freshness.
    My Organic Baby 227g Step A & Step B Cereal skus - Brown Rice (UPC
878427101019), Barley (UPC 878427101026), Oatmeal (UPC 878427101033) and
Multigrain (UPC 878427101040) - with the expiry dates of April 2008 and June
2008 were pulled from store shelves on January 18. The products are
distributed nationally.
    "While conducting ongoing shelf life evaluations of the product, we
discovered an unacceptable change in the sensory profile of the product," said
Darrell Chin, Director of Technical Services for My Organic Baby. "Since the
current product no longer meets the high standards of My Organic Baby, we
decided to withdraw all product from store shelves."
    My Organic Baby is working closely with the Canadian Food Inspection
Agency to ensure all proper protocols are followed and assisting in the
development of a consumer alert. Consumers that have these products should not
use them and should contact the company for product replacement information.
    "My Organic Baby sincerely apologizes for the situation and any concerns
it may have caused," said company spokesperson Diana Robinson. "We are
currently working to swiftly correct the packaging problem and anticipate
having new product back on store shelves shortly. For parents looking to
temporarily replace the 227g cereals in their baby's diet, we recommend they
consider our On-the-Go Cereals as an alternative."
    Consumers looking for more information about the product withdrawal and
replacement of product should visit the My Organic Baby web site at
www.myorganicbaby.ca or call 1-877-308-BABY(2229) or e-mail
info@myorganicbaby.ca.





For further information:

For further information: Diana Robinson, (416) 871-5420, (519) 829-3804,
dianarobinsonassociates@rogers.com

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MY ORGANIC BABY INC.

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