CHARLOTTE, NC, June 22, 2011 /CNW/ - Muzak, a Mood Media company and the
leader in sensory branding services for business in North America,
today announced that it has entered into a new national agreement with
southwestern-themed restaurant chain Texas Roadhouse, to provide custom
music on the newly designed and released Texasroadhouse.com.
Founded in 1993, Texas Roadhouse currently owns and operates 350
restaurants in 46 states and is one of the fastest growing dinner house
chains in the country. The chain offers great food in a fun, welcoming
and comfortable atmosphere. Under the agreement, Touch, Muzak's
experience design and sensory branding agency, provides Texas Roadhouse
with a new chain-wide audio identity and custom music program that
captures the "roadhouse" feel. Each restaurant features a
digital-enabled full-style authentic jukebox that plays the custom
music soundtrack over sound systems which enhance the lively and
Line dancing is part of the Texas Roadhouse experience at many
locations, as employees sometimes add to the fun by dancing to the
soundtrack. Touch works directly with Texas Roadhouse to build
customized playlists synced to line dancing events throughout the
dining hours of operation. Touch secures the rights, edits and mixes
the music to fit the choreographed dance routines precisely.
The partnership between Muzak and Texas Roadhouse now extends beyond the
restaurant itself to the rebranded Texas Roadhouse website, www.texasroadhouse.com. Muzak's Web Media Platform replicates the in-restaurant jukebox audio
identity and provides an interactive and measurable experience to
customers online. Users are able to rate and buy music they hear and
share their experiences with friends and family on Facebook or Twitter.
Touch sources all music content and leverages its artist relationships
to provide each customer with free music downloads from monthly
featured artists. The first of which is the infectious Candy Coburn who
sings "Pink Warrior", which provides proceeds to the Susan G. Komen for
the Cure. As a result of this campaign, Texas Roadhouse now has
additional opportunity to realize specific and measurable returns, such
as email sign up, gift card purchases, and other promotional
"Country music has always played a vital role in the unique, upbeat
atmosphere at our restaurants. Muzak's Web Media Platform allows our
guests to enjoy a portion of that atmosphere, which is country music,
online at our new, updated Web site," said Travis Doster, director of
public relations at Texas Roadhouse.
"We are very excited to partner with Texas Roadhouse," said Lorne Abony,
Chairman and CEO of Mood Media Corporation. "Our mission is to help
companies like Texas Roadhouse create and implement a unique audio
identity that authentically communicates their brand personality and
offers customers a memorable experience."
About Mood Media Corporation
Mood Media Corporation (TSX:MM) (LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine, is a leading in-store media
specialist that uses a mix of music, visual and scent media to help its
clients communicate with consumers with a view to driving incremental
sales at the point-of-purchase. Operating through its two principal
divisions, In-Store Media and Retail Point-of-Purchase, Mood Media
Corporation works with over 470,000 commercial locations in over 40
countries throughout North America, Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, and Mood Entertainment, Mood
Media Corporation's products and services reach 150 million people
every day in a broad client base including more than 850 U.S. and
international brands in diverse market sectors that include: retail,
from fashion to financial services; hospitality, from hotels to health
spas; and food retail, including restaurants, bars, quick-serve and
fast casual dining.
About Texas Roadhouse, Inc.
Based in Louisville, Kentucky, Texas Roadhouse opened its doors in 1993.
In just 17 years, Texas Roadhouse has grown to more than 350 locations
in 46 states. The company is famous for hand-cut steaks,
made-from-scratch sides, fresh-baked bread, and its lively atmosphere.
In 2007 and 2008 Forbes magazine ranked the company as one of the 200
Best Small Companies and in 2009 the company was ranked "Best Value" by
readers of Consumer Reports magazine. For more information, visit www.texasroadhouse.com
SOURCE Mood Media Corporation
For further information:
For more information on Mood Media Corporation visit www.moodmedia.com or contact:
Fleishman Hillard Inc. (New York)
+44 20 7395 7017