MusiquePlus to allocate its contributions in support of music video development and production to MaxFACT



    MONTREAL, Aug. 27 /CNW Telbec/ - Astral Media Inc. (TSX: ACM.A/ACM.B)
announced today that its MusiquePlus channel will now allocate its annual
contributions in support of music video development and production to MaxFACT,
administered by Le Fonds Harold Greenberg.
    "This new additional source of financing for MaxFACT, along with a new
category for young adults, will help us better respond to the imposing volume
of promising and well-thought-out projects that we receive each year and reach
a wider audience for our culture and identity," stated Odile Méthot, president
and managing director of Le Fonds Harold Greenberg. "I am very pleased about
the positive impact this will have on music video production intended for
MusiquePlus viewers."
    Astral Media is the largest private investor in music and television
content in Québec and Canada. On July 2, 2009, the CRTC authorized (Decision
2009-399) the transfer of MusiquePlus channel contributions-formerly allocated
to VidéoFACT-to MaxFACT. MusiquePlus annual contributions match 3.4% of the
previous broadcast fiscal year's gross revenues.
    The next project entry deadline is September 4, 2009. To find out about
future project entry deadlines and eligibility criteria, go to the MaxFACT
website: www.maxfact.org.

    Astral Media is one of Canada's leading media companies, active in
specialty and pay television, radio, outdoor advertising and interactive
media. Since its inception, Astral Media has invested over $1.3 billion in the
support and development of Canadian culture. Astral Media's television
services and radio stations have a long history of investing in English- and
French-language film, television and music content; financing every stage of
film production and investing to showcase Canadian musical and emerging
talent. Astral Media prides itself on ensuring critical support for the
promotion of Canadian culture from coast-to-coast. For more information about
Astral Media, please visit www.astralmedia.com.

    Le Fonds Harold Greenberg - with resources provided by Astral Media and
Super Ecran-awards reimbursable funds intended for the development and
production of feature films, as well as the production of music-related
programs. Since December 2007, it ensures the management of the MaxFACT
funding program, which receives contributions from MusiMax and MusiquePlus to
finance music video production.




For further information:

For further information: Pierre Boisseau, Astral Media Inc., (514)
939-5000, ext. 3077, pboisseau@corp.astral.com; Odile Méthot, Le Fonds Harold
Greenberg, MaxFACT Program, (514) 939-5094, www.maxfact.org

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