Musicrypt And IODA Partner To Offer Independent Labels Digital Delivery To Radio Stations



    TORONTO, March 13 /CNW/ - Musicrypt Inc. (TSX-V: MCT, OTC: MCYPF), the
leader in secure digital media distribution, today announced at South by
Southwest (SXSW), an exclusive partnership with IODA, the global leader in
digital distribution, marketing, and technology solutions for the independent
music industry. Per the agreement, IODA will offer its 3,500 client labels
Musicrypt's patented Digital Media Distribution System (DMDS) to digitally
deliver their artists' music and promotional materials directly to radio
stations across North America. IODA will offer this service along with their
Promonet Pro(TM) promotional service as part of their digital marketing
solution.
    DMDS provides an effective, secure and cost-effective means of
distributing music to radio which enables labels to track when their music was
received and played. IODA will integrate DMDS into its acclaimed Rightsholder
Dashboard, its web-based digital business management tool for labels, along
with Promonet Pro(TM), IODA's innovative promotional distribution platform.
IODA's labels will be able to send their assets to radio stations via the DMDS
system and also monitor all key reporting straight from the Rightsholder
Dashboard.
    "Musicrypt's DMDS is the perfect complement to IODA's existing
distribution and marketing products," said IODA Vice President of Marketing,
Tim Mitchell. "We have built our digital marketing strategy around promotional
tools like Promonet Pro(TM) that are scalable and trackable, and DMDS excels
at both."
    IODA represents a rapidly expanding roster of over 800,000 tracks from
more than 3,500 independent labels around the globe. The IODA catalog ranges
from established classics to modern up-and-comers in all genres, including
favorites such as Mac Dre, Blackalicious, Lil Jon & The East Side Boyz, London
Symphony Orchestra, Jimi Hendrix, Fall Out Boy, Broken Social Scene, Cat
Power, Aventura, Jamie Cullum, Heartland, Willie Nelson, Seu Jorge and Ravi
Shankar.
    "With the independent music market growing at an exponential rate, our
partnership with IODA will help expand Musicrypt's relationships across
broader markets giving the independent labels and individual artists a more
cost-effective and easier alternative to distribute their music," said Chris
Montgomery, EVP, Global Marketing for Musicrypt. "Our goal is to help the
indie market get its music distributed to the right people at the right time
and integrating DMDS into IODA's Rightsholder Dashboard will allow faster and
more secure distribution directly to radio stations."
    Musicrypt's goal is to power the changes occurring in the digital music
industry with its patented DMDS technology. Musicrypt's DMDS has delivered
over 7,000 different songs from more than 150 record labels to destinations
which include radio stations representing over 35 U.S. broadcast chains such
as CBS/Infinity, Citadel, Clear Channel, Cox, Cumulus, Emmis, EntreVision,
Entercom, Federated Media, Sirius, Journal, DMX, Jones Radio, AOL, Music
Choice, Radio One, Salem Communications, Univision, Westwood One, Regent,
Premiere Radio, Next Media, XM Satellite Radio, Waitt Media and many others.
    Musicrypt is partnered in the U.S. with Billboard, R&R and Nielsen BDS;
in the UK, Europe and Australia with Adstream Ltd; and is marketed to the U.S.
advertising industry by AWE, a division of Omnicom, and The Gary Group. DMDS
is the only digital delivery system that can deliver music throughout the
U.S., Canada and the UK.

    About IODA:

    IODA - the Independent Online Distribution Alliance - is the
industry-leading digital distribution company for the global independent music
community. IODA provides comprehensive services to record labels, physical
distributors, and artists, including license negotiations; media encoding and
metadata management; and royalty payment administration and reporting. The
company also offers promotional support through the IODA Digital Marketing
division and Promonet, a promotional distribution network that provides
qualified podcasts, blogs, and other promotional sites with access to
pre-cleared, legal music and other promotional assets from IODA's labels.
Founded in 2003, IODA distributes its client catalog to all major digital
music services including the iTunes Music Store, MTV Urge, eMusic, Verizon's V
CAST, Napster, the Sprint Music Store, Virgin Mega, AOL MusicNow, T-Online's
Musicload, Yahoo! Music, FNAC, RealNetworks' Rhapsody, and over 250 other
retail outlets. IODA was named one of FORTUNE magazine's 25 Breakout Companies
for 2005. The company's web site is located at http://www.iodalliance.com.

    About Musicrypt Inc.:

    Musicrypt's patented Digital Media Distribution System (DMDS) is
essentially an "electronic Brinks truck." DMDS is the leading secure B2B
digital delivery solution for the music industry. DMDS is a web-based delivery
system that pioneers secure digital file distribution by incorporating
biometrics, high-value encryption and watermarking. DMDS replaces the physical
distribution of musical recordings and advertising to radio, media, retailers
and other authorized recipients with more accountable, effective and far less
costly digital delivery of broadcast quality media via the Internet. Musicrypt
trades on the TSX Venture Exchange (TSX-V) under the symbol MCT and in the
U.S. under OTCBB:MCYPF. For more information on Musicrypt, please visit
www.musicrypt.com.

    The statements contained in this release that are not purely historical
are forward-looking statements and are subject to risks and uncertainties that
could cause such statements to differ materially from actual future events or
results. Such forward-looking statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. The TSX
Venture Exchange has not reviewed and does not accept responsibility for the
adequacy or accuracy of this release.
    %SEDAR: 00018809E




For further information:

For further information: PR Contact for Musicrypt Inc.: Sarah Miller,
Axis Marketing & PR, Tel: (415) 764-1980, smiller@axismarketingpr.com; PR
Contact for IODA: Jill Mango, Jill Mango Media, (201) 729-1939,
jill@jillmangomedia.com

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