Music to our ears: Averna sponsors breakthrough Sonomax earphones for all employees



    Staff benefit from custom-fit earphones, increased productivity and
    comfort

    MONTREAL, Oct. 9 /CNW Telbec/ - Sonomax Hearing Healthcare Inc.
(TSX Venture: SHH) and global test engineering company Averna implemented an
innovative human resources initiative tailored to technology companies with
high-density workspaces. Averna has subsidized Sonomax SOUNDCAGE(TM) earphones
for its staff, increasing their productivity, preventing noise-induced hearing
loss, as well as ensuring non-disruptive concentration in the workplace.
    The state of absolute concentration is hard to achieve in modern-day
open-concept offices when the printer, keyboards and chatter can be heard in
the background, a challenge that Averna addressed by providing custom-molded
ear plugs or earphones, individually fitted to their employees' ears. Averna
is setting an example for staff comfort, retention and business productivity.
    "SOUNDCAGE(TM) fits perfectly within our employee-retention program,"
said Roger T. Duguay, vice president of marketing at Averna. "This
breakthrough technology will enable our hundreds of engineers, programmers,
and software specialists to enjoy music in a dynamic working atmosphere, while
maintaining the efficiency levels that have made Averna one of the
fastest-growing technology companies in Canada. We are proud to pave the way
for other software companies around the globe for whom business productivity
and employee satisfaction go hand-in-hand."
    With over 50,000 programmers in the Montreal area alone, and with
technology graduates worldwide choosing employers with wellness and work-life
balance programs, Sonomax expects heavy demand for SOUNDCAGE(TM).
    "This is an important, new step for Sonomax," said Nick Laperle,
president of Sonomax. "While we remain committed to our mission of preventing
noise-induced hearing loss, we are now focusing our R&D and sales efforts
around more complex, high-margin product offerings such as SOUNDCAGE(TM) that
resolve productivity challenges for our clients.
    Sonomax's custom hearing protection, music, and communications products
are unmatched in the global marketplace on all fronts-comfort, performance,
pricing, and availability. We look forward to helping software firms
worldwide, virtue of our global licensing agreements, to maintain a motivated,
productive workforce."

    Averna is a global test engineering software, solutions, and services
company. Averna's mission is to accelerate electronic product development and
improve quality standards for innovative high-tech manufacturers in
electronics, telecommunications, automotive, aerospace, and defense,
throughout the design lifecycle of their products.
    OEMs rely on Averna to establish a global test strategy, to standardize
and streamline their test activities, and to deliver leading-edge test systems
designed in parallel with their own R&D efforts. They leverage Averna's
off-the-shelf software, instrumentation and communication solutions, and
on-demand engineering services to maximize the impact of test on product
success, from design to manufacturing.

    www.averna.com

    Sonomax Hearing Healthcare Inc. is a leader in the development and
manufacturing of intra-ear technologies. The company's patented custom-fit,
instant-fit expansion earpieces deliver a perfect fit every time.

    www.sonomax.com

    This news release contains certain forward-looking statements that
reflect the current views and/or expectations of Sonomax Hearing Healthcare
Inc. with respect to its performance, business and future events. Such
statements are subject to a number of risks, uncertainties and assumptions.
Actual results and events may vary significantly.

    The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.




For further information:

For further information: Sonia D'Elia, PR and Communications Leader,
(514) 842-7577 ext.455, sonia.delia@averna.com; Source: Averna Technologies
Inc.,

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AVERNA TECHNOLOGIES

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