Multiplied Media's Poynt local search application wins Grand Prize in BlackBerry Developer Challenge



    CALGARY, AB and SANTA CLARA, CA, Oct. 21 /CNW/ - Multiplied Media
Corporation (TSX:V MMC), a Calgary-based provider of local search services, is
pleased to announce their application, Poynt for the BlackBerry, has won the
Personal Productivity and Lifestyle category as well as one of three Best of
Show Grand Prizes in the BlackBerry Partners Fund(TM) Developer Challenge for
BlackBerry(R) Developers.
    Poynt is a free local search tool that connects users to businesses,
movie theatres, and retailers, whenever and wherever users need them. Poynt
includes such features as target site browsing, interactive maps, driving
directions, GPS compatibility, show times, movie trailers, and ticket
purchase. With Poynt's intuitive interface, users can find what they are
looking for quickly and easily.
    As the winners of the category, Multiplied Media receives a $5,000 cash
prize and a promotional opportunity with Research in Motion. The grand prize
is a $150,000 investment opportunity by the BlackBerry Partners Fund. The
BlackBerry Partners Fund Developer Challenge invited developers from around
the world to create BlackBerry applications in five categories: Gaming,
Multimedia, Personal Productivity and Lifestyle, Enterprise and Web. The grand
prize winners were selected from 15 finalists. More information on the
challenge and the finalists can be found at:
www.blackberrypartnersfund.com/challenge.
    "We are very proud of our team, whose efforts and accomplishments enabled
us to achieve this outstanding recognition. The competition was made up of
some of the best developers from countries around the world," said Andrew
Osis, CEO, Multiplied Media. "The increased exposure that this award brings to
Poynt for the BlackBerry will greatly expand our profile, and is just as
important as the prize itself."
    "We knew when we created the Developer Challenge that there were a lot of
talented developers building innovative applications for the BlackBerry," said
Kevin Talbot, Co-Managing Partner of the BlackBerry Partners Fund. "Multiplied
Media's Poynt is a great application that helps consumers find what they are
looking for - whether it's a business, restaurant or movie. It was their
excellence in technological achievement and implementation that won the judges
over and earned them one of the Best of Show prizes in the BlackBerry
Developer Challenge."
    Consumers can download Poynt to their BlackBerry by visiting
http://m.mypoynt.com from their BlackBerry browser. An online version is also
available through Windows Live Messenger and can be accessed by adding
poynt@live.com to their buddy list.

    
    About Multiplied Media Corporation
    ----------------------------------
    
    Multiplied Media Corp. (www.multiplied.com) has developed Poynt
(www.mypoynt.com), the first multimedia local search service available over
Microsoft's Windows Live Messenger instant messaging network. Through
agreements with Yellow Pages Group in Canada and t-info and Infobel in Europe,
Poynt simplifies finding and connecting with businesses, retailers and events
wherever and whenever it's most convenient for the consumer. Headquartered in
Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under
the symbol MMC.

    
    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.
    





For further information:

For further information: Andrew Osis, CEO, CFO & Director, Multiplied
Media Corporation, (403) 313-3719, andrew.osis@multiplied.com; MEDIA CONTACTS:
Margaret Glover-Campbell, Director, Communications, Multiplied Media
Corporation, (403) 313-3719, margaret.glover-campbell@multiplied.com

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MULTIPLIED MEDIA CORPORATION

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