Multiplied Media's Poynt application wins Most Innovative Consumer Application at the GSMA's Mobile Innovation Grand Prix, EMEA tournament



    CALGARY, June 23 /CNW/ - Multiplied Media Corporation (TSX:V MMC), a
Calgary-based provider of mobile local search services, is pleased to announce
they have won in the category of Most Innovative Consumer Application in the
EMEA tournament of the GSMA's Mobile Innovation Grand Prix competition for
their flagship application, Poynt. The GSMA represents the interests of the
worldwide mobile communications industry.
    Poynt, which recently launched in Germany and the United Kingdom, and
operates in Canada and the United States, is a convenient and timesaving
service that connects consumers to local businesses and theaters at the moment
they want to buy or acquire products or services. By entering search terms,
the consumer is able to find businesses and movies near their location, get
phone and address information as well as enhanced features such as accessing
movie reviews and trailers. Through GPS or cell-site locates, the user
receives search results sorted by distance and has the option to view
directions on a map, click-to-call the business, or view their website.
    "Being recognized by the GSMA in this way is truly exciting for us," said
Andrew Osis, CEO, Multiplied Media. "It is through the hard work of our team
that we have been able to expand the functionality and availability of the
Poynt mobile local search application that ultimately made this win possible."
    "We were thrilled with the number of high-quality entries we received for
the EMEA leg of the 2010 Mobile Innovation Grand Prix competition," said Bill
Gajda, Chief Commercial Officer at the GSMA. "This event provides a rare
opportunity for innovators to pitch new technologies to senior executives
within the mobile operator, IT and venture capital communities."
    The Poynt application is available for the BlackBerry(R) Pearl(TM) and
BlackBerry(R) Curve(TM) series smartphones, as well as the BlackBerry(R)
Bold(TM) and BlackBerry(R) Storm(TM) smartphones and takes advantage of
capabilities including locates by GPS(*) and cell-site location, click-to-call,
click-to-map and click-to-view-website.
    Poynt is a free application(xx) and is available to BlackBerry(R)
smartphone owners in Canada, the United States, Germany and the United
Kingdom. Poynt is available for download on BlackBerry App World(TM)
(www.blackberry.com/appworld) or by visiting http://m.mypoynt.com from your
BlackBerry(R) Browser.

    
    (*)  Requires a GPS-enabled BlackBerry smartphone.
    (xx) Wireless charges may apply. Please check with your wireless service
         provider.

    About Multiplied Media Corporation
    ----------------------------------
    

    Multiplied Media (www.multiplied.com) has developed the award-winning
application Poynt (www.mypoynt.com), the mobile local search service available
over BlackBerry smartphones. Through agreements with directory and vertical
content providers in Canada, the United States and Europe, Poynt simplifies
finding and connecting with businesses, retailers and events wherever and
whenever it is most convenient for the consumer. Headquartered in Calgary, AB,
Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol
MMC.

    
    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.

    The BlackBerry and RIM families of related marks, images and symbols are
    the exclusive properties and trademarks of Research In Motion Limited.
    





For further information:

For further information: Andrew Osis, CEO & Director, Multiplied Media
Corporation, (403) 444-4102, andrew.osis@multiplied.com; MEDIA CONTACT:
Margaret Glover-Campbell, Director, Communications, Multiplied Media
Corporation, (403) 444-4105, margaret.glover-campbell@multiplied.com

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MULTIPLIED MEDIA CORPORATION

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