Multiplied Media's local search application Poynt experiencing strong
European growth as it surpasses 2 million unique users worldwide

CALGARY and BARCELONA, Feb. 15 /CNW/ - Multiplied Media Corporation (TSX:V MMC) ("Multiplied" or the "Company"), a provider of mobile local search services, announced today its award-winning Poynt local search application for BlackBerry(R) smartphones has seen expansive growth with its European users. The Poynt user base in Europe has more than doubled since the application launched in Italy, France and Spain on January 6, 2010. Over 2 million BlackBerry smartphones owners worldwide have downloaded and used Poynt for their local search needs.

Poynt is an easy to use location aware mobile local search application. Poynt enables European users to discover the local area around them and begin connecting with businesses, retailers, restaurants and movie theatres. Poynt makes it easy for consumers to view search results on an interactive map and get driving directions. Users are one click away from calling a business, seeing movie showtimes, watching movie trailers, as well as viewing local weather - all from within one intuitive application.

"Our growth in western Europe further confirms Poynt as the go-to application for local search whether you are at home or travelling abroad," said Andrew Osis, CEO of Multiplied Media. "Expanding into Europe has provided existing and new users an effortless yet powerful way to discover the area around them. Whether you are looking for directions to local points of interest, information on nearby places to eat, or a listing of movies along with trailers, Poynt provides the easiest way to explore and enjoy the area around you."

Users can search business listings by keyword or category, or find movies by title, theatre, genre, or nearest location. The application also enables users to discover nearby restaurants, search by restaurant name or even by cuisine.

Poynt is seamlessly integrated with the BlackBerry(R) Operating System, allowing users to add searched addresses to the BlackBerry(R) Address Book, schedule and add events to the BlackBerry(R) Calendar and even invite address book contacts to events. Poynt also shows users how to get to a selected location utilizing BlackBerry(R) Maps or Google Maps Mobile.

Poynt is available on BlackBerry(R) App World (www.blackberry.com/appworld) or via Over the Air download at m.poynt.com from the BlackBerry(R) browser.

    
    About Multiplied Media Corporation
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Multiplied Media (www.multiplied.com) has developed the award-winning application Poynt (www.mypoynt.com), the mobile local search service available over BlackBerry smartphones. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSXV under the symbol MMC.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE MULTIPLIED MEDIA CORPORATION

For further information: For further information: Evie Smith, FortyThree PR, Inc for Multiplied Media Corporation, (831) 401-3175, poynt@fortythreepr.com

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MULTIPLIED MEDIA CORPORATION

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