Multiplied Media launches Poynt on AOL Instant Messenger



    Superpages.com's Full Directory of Local Business Listings Available to
    AOL Instant Messenger Users in the United States

    CALGARY, Feb. 4 /CNW/ - Multiplied Media Corporation is pleased to
announce the availability of Poynt, their multimedia local search service, on
the AOL Instant Messenger network (AIM). Multiplied Media has collaborated
with Idearc Media Corp., home to Superpages.com(R) and publisher of the
Verizon(R) Yellow Pages, to deliver Superpages.com's full directory of local
U.S. business listings over instant messaging platforms.
    Poynt is now available to approximately 70 million North American users
through Windows Live Messenger and AOL Instant Messenger.
    Poynt helps consumers find business information for products and services
they want to buy or acquire at that moment, locally. To use the service on
AIM, consumers add the screen name 'Poynt' to their buddy list and interact
with it like they would their other IM contacts. Once consumers have specified
their search location, they enter keywords for the businesses and services
they need and results are returned, with those closest to their specified
search location listed first.
    "Last year, we set out to deliver Poynt to consumers on North America's
two most widely used instant messaging platforms," said John Lowe, CEO,
Multiplied Media. "Now that we have successfully deployed the Poynt service on
Windows Live Messenger and AOL Instant Messenger, we are turning our attention
to delivering additional content and making the service available through
additional platforms."

    About Multiplied Media Corporation
    ----------------------------------
    Multiplied Media Corp. (www.multiplied.com) has developed Poynt
(www.mypoynt.com), the first multimedia local search service available over
Microsoft's Windows Live Messenger and AOL's AIM instant messaging networks.
Through agreements with Yellow Pages Group in Canada and Idearc Media
(Superpages.com) in the United States, Poynt connects consumers with the
facility, retail and consumer goods information that assists decision making
and purchasing. Headquartered in Calgary, AB, Canada, Multiplied Media trades
on the TSX Venture Exchange under the symbol MMC.

    About Idearc Inc.
    -----------------
    Idearc Inc. (NYSE:   IAR) delivers products on multiple platforms to help
consumers find the information they want, wherever they are. Idearc's
multi-platform of advertising solutions includes Superpages.com(R), Superpages
Mobile(SM), Superpages Mobile(SM) for BlackBerry(R), Switchboard.com(R),
LocalSearch.com, Verizon(R) Yellow Pages, Verizon(R) White Pages,
smaller-sized portable Verizon(R) Yellow Pages Companion Directories,
Solutions At Hand(TM) magazine, Solutions at Home(TM) magazine, and Solutions
on the Move(TM) and Solutions Direct(TM) direct mail packages. For more
information, visit www.idearc.com.

    Forward Looking Statements
    --------------------------
    Certain statements in this release, other than statements of historical
fact, may include forward-looking information that involves various risks and
uncertainties. There can be no assurance that such forward-looking statements
will prove to be accurate. Actual result and future events could differ
materially from those anticipated in such statements. These and all subsequent
written and oral forward-looking statements are based on the estimates and
opinions of management on the dates they are made and expressly qualified in
their entirety by this notice. The Company assumes no obligation to update
forward-looking statements should circumstances or management's estimates or
opinions change, other than as required pursuant to applicable securities
laws.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.





For further information:

For further information: Andrew Osis, CFO & Director, Multiplied Media
Corporation, (403) 313-3719, andrew.osis@multiplied.com; MEDIA CONTACT: Kelly
Taylor, The Bohle Company (for Multiplied Media), (310) 785-0515, ext. 207,
kelly@bohle.com; Margaret Glover-Campbell, Director, Communications,
Multiplied Media Corporation, (403) 313-3719,
margaret.glover-campbell@multiplied.com; Andrew Shane, Media Relations, Idearc
Media Corp. (NYSE: IAR), (972) 453-6473, andrew.shane@idearc.com

Organization Profile

MULTIPLIED MEDIA CORPORATION

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