Multiplied Media launches Poynt local search application for United Kingdom



    CALGARY, June 18 /CNW/ - Multiplied Media Corporation (TSX:V MMC), a
Calgary-based provider of mobile local search services, today announces the
launch of its award-winning Poynt local search application for BlackBerry(R)
smartphones in the United Kingdom.
    Poynt is a convenient and timesaving service that connects consumers to
local businesses and movie theaters at the moment they want to buy or acquire
products or services. By entering search terms, the consumer is able to find
businesses and movies near their location, get phone and address information
as well as additional enhanced features such as accessing movie reviews and
trailers. Results are sorted by distance and the user has the option to view
directions on a map, click-to-call the business, or view their website.
    "Since we launched Poynt last year, we have received numerous requests to
expand our service to the United Kingdom," said Andrew Osis, CEO, Multiplied
Media. "We are pleased to continue our geographic expansion and look forward
to providing mobile location services in the UK."
    Poynt is available for BlackBerry smartphone users in England, Scotland,
Northern Ireland and Wales and uses the following features:

    
    -   GPS - the GPS functionality has been optimized to provide faster
        accurate locates.
    -   Cell-site locates - Cell-site locates allow Poynt to quickly access a
        user's general location while awaiting a GPS lock.
    -   Enhanced User Interface - Poynt's UI was developed specifically for
        BlackBerry smartphones to provide users with an immersive, easy-to-
        use and visually appealing experience.
    -   Mapping Integration - Poynt is fully integrated with both
        BlackBerry(R) Maps and Google Maps.
    -   Map Route - Poynt integrates with Gokivo(TM) Navigator to provide
        turn-by-turn voice navigation.
    -   Address Book Integration - Users can add frequently accessed listings
        to their BlackBerry(R) Contact List, providing convenience for future
        lookups.
    -   Share Search Results - Integration with BlackBerry(R) Email allows
        users to easily share listings with friends and colleagues.
    -   Movie Module - Users can plan their night at the movies by seeing
        what is playing near them, watching trailers, viewing showtimes and
        reading reviews, cast and synopsis details.
    -   Movie Theater Details - Users can get information on seating layouts,
        wheelchair accessibility and number of screens.
    -   Add to Calendar Option - Users have the ability to add movie search
        results to their BlackBerry(R) Calendar by date and showtime, as well
        as invite friends to join them.
    

    The Poynt application is available for the BlackBerry(R) Pearl(TM) series
and BlackBerry(R) Curve(TM) series smartphones, as well as the BlackBerry(R)
Bold(TM) and BlackBerry(R) Storm(TM) smartphones and utilizes built-in
BlackBerry(R) smartphone capabilities including locates by GPS(*) and cell-tower
detection, click-to-call, click-to-map and click-to-view-website.
    Poynt is a free application(xx) and is available to BlackBerry(R)
smartphone owners in the United Kingdom, Canada, the United States and
Germany. Poynt is available for download on BlackBerry App World(TM)
(www.blackberry.com/appworld) or by visiting http://m.mypoynt.com from your
BlackBerry(R) Browser.

    
    (*)  Requires a GPS-enabled BlackBerry smartphone.
    (xx) Wireless charges may apply. Please check with your wireless service
         provider.

    About Multiplied Media Corporation
    ----------------------------------
    

    Multiplied Media (www.multiplied.com) has developed the award-winning
application Poynt (www.mypoynt.com), the mobile local search service available
over BlackBerry smartphones. Through agreements with directory and vertical
content providers in Canada, the United States and Europe, Poynt simplifies
finding and connecting with businesses, retailers and events wherever and
whenever it is most convenient for the consumer. Headquartered in Calgary, AB,
Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol
MMC.
    Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.
    The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.




For further information:

For further information: Andrew Osis, CEO & Director, Multiplied Media
Corporation, (403) 444-4102, andrew.osis@multiplied.com; MEDIA CONTACT:
Margaret Glover-Campbell, Director, Communications, Multiplied Media
Corporation, (403) 444-4105, margaret.glover-campbell@multiplied.com

Organization Profile

MULTIPLIED MEDIA CORPORATION

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