Multiplied Media launches Poynt local search application for German market



    CALGARY, May 29 /CNW/ - Multiplied Media Corporation (TSX:V MMC), a
Calgary-based provider of mobile local search services, today announces the
launch of its award-winning Poynt local search application for BlackBerry(R)
smartphones in Germany. Multiplied has been working with SEARCHTEQ GmbH
(formerly t-info), a joint venture between Deutsche Telekom Medien GmbH
(DeTeMedien) and directory publishers in Germany, to develop its Poynt
application for the German market.
    Poynt is a convenient and timesaving service that connects consumers to
local businesses and theaters at the moment they want to buy or acquire
products or services. By entering search terms, the consumer is able to find
businesses and movies near their location, get phone and address information
as well as additional enhanced features such as accessing movie reviews and
trailers. For example, a Poynt user could locate themselves via the GPS on
their smartphone, then search for businesses such as a car rental agency,
hairdressers, hotels or attorneys. Results are sorted by distance and the user
has the option to view directions on a map, click-to-call the business, or
view their website.
    Through SEARCHTEQ, Poynt utilizes data from suchen.de to provide business
listing results while movie results are provided by kino.de.
    "We are extremely pleased to be launching Poynt in Germany," said Andrew
Osis, CEO, Multiplied Media. "We hope German consumers find the application
compelling and look forward to receiving their feedback and suggestions.
Listening to and acting on the suggestions of our users is a key tenet of our
company and has contributed to Poynt's success to date."
    "The addition of suchen.de content to Poynt for BlackBerry smartphones
provides tremendous exposure for our large base of local advertisers," said
Andreas Arndt, Managing Director of SEARCHTEQ. "We believe it is important to
deliver our advertisers' content to consumers whenever and wherever they are
searching for it."
    Poynt is available for BlackBerry smartphone users in Germany and
includes the following features:

    
    -   Language support - Poynt is available with full German language
        support.
    -   Cell-site locates - Cell-site locates allow Poynt to quickly access a
        user's general location while awaiting a GPS lock.
    -   GPS - the GPS functionality has been optimized to provide faster
        accurate locates.
    -   Enhanced User Interface - Poynt's UI was developed specifically for
        BlackBerry smartphones to provide users with an immersive, easy-to-
        use and visually appealing experience.
    -   Mapping Integration - Poynt is fully integrated with both BlackBerry
        (R) Maps and Google Maps.
    -   Address Book Integration - Users can add frequently accessed listings
        to their BlackBerry(R) Address Book, providing convenience for future
        lookups.
    -   Share Search Results - Integration with BlackBerry(R) Email allows
        users to easily share listings with friends and colleagues.
    -   Movie Module - Users can plan their night at the movies by seeing
        what is playing near them, watching trailers, viewing showtimes and
        reading reviews, cast and synopsis details.
    -   Theater Details - Users can get information on seating layouts,
        wheelchair accessibility and number of screens.
    -   Add to Calendar Option - Users have the ability to add movie search
        results to their BlackBerry(R) Calendar by date and showtime, as well
        as invite friends to join them.
    

    The Poynt application is available for the BlackBerry(R) Pearl(TM) and
BlackBerry(R) Curve(TM) series smartphones, as well as the BlackBerry(R)
Bold(TM) and BlackBerry(R) Storm(TM) smartphones and takes advantage of
capabilities including locates by GPS(*) and cell-tower detection,
click-to-call, click-to-map and click-to-view-website.
    Poynt is a free application(xx) and is available for BlackBerry
smartphone users in Germany by visiting http://m.mypoynt.com from your
BlackBerry(R) Browser. BlackBerry users in Canada and the United States can
also download Poynt on BlackBerry App World(TM).

    
    (*) Requires a GPS-enabled BlackBerry smartphone.
    (xx)Wireless charges may apply. Please check with your wireless service
        provider.

    About Multiplied Media Corporation
    ----------------------------------
    

    Multiplied Media (www.multiplied.com) has developed the award-winning
application Poynt (www.mypoynt.com), the mobile local search service available
over BlackBerry smartphones. Through agreements with directory and vertical
content providers in Canada, the United States and Europe, Poynt simplifies
finding and connecting with businesses, retailers and events wherever and
whenever it is most convenient for the consumer. Headquartered in Calgary, AB,
Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol
MMC.

    About SEARCHTEQ GmbH

    SEARCHTEQ GmbH is a joint venture of Deutsche Telekom Medien GmbH
(DeTeMedien) and directory publishers in Germany. suchen.de is a brand of
SEARCHTEQ and one of the first local search engines in the German market. The
local search engine finds local providers, traders and suppliers out of a
large database which was mainly crawled from the internet. After entering a
keyword combined with a region, zip-Code, city or the complete address it
views only local results on an innovative map or in plain text.

    
    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.
    

    The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.





For further information:

For further information: Andrew Osis, CEO & Director, Multiplied Media
Corporation, (403) 444-4102, andrew.osis@multiplied.com; MEDIA CONTACT
Multiplied Media: Margaret Glover-Campbell, Director, Communications,
Multiplied Media Corporation, (403) 444-4105,
margaret.glover-campbell@multiplied.com; MEDIA CONTACT SEARCHTEQ: SEARCHTEQ
GmbH, Anita Lierzer, Dingolfinger Strasse 1-15, 81673 Munich, Germany, Tel:
+49 (0) 89 59 94 60, Fax: + 49 (0) 89 59 94 61 09, E-Mail:
anita.lierzer@telekom.de

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MULTIPLIED MEDIA CORPORATION

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