Multiplied Media launches beta of Poynt for the BlackBerry



    CALGARY, June 11 /CNW/ - Multiplied Media Corporation is pleased to
announce the beta release of Poynt for BlackBerry smart phones.
    Poynt, a free, all-in-one local search tool, connects consumers to
retailers and theaters at the moment they want to buy or acquire products or
services. By entering search terms, the consumer is able to find businesses
and movies near their location, get phone and address information as well as
enhanced data such as interactive maps and movie reviews and the ability to
purchase movie tickets.
    "We've received an overwhelming response from everyone we've demonstrated
the application to," said John Lowe, CEO, Multiplied Media. "The application
is far more intuitive than using a web browser on a mobile device."
    Poynt's BlackBerry application takes advantage of the smart phone's
robust capabilities including locates by GPS and IP detection, click-to-call,
click-to-map and click-to-view-website functions.
    The beta application is currently available in North America with
commercial deployment expected to follow once appropriate distribution
agreements have been entered into.
    Agreements signed with t-info and Infobel in Europe include distribution
of their local search data via the BlackBerry. As such, the application is
expected to be available in Europe during the fall of 2008 once integration of
their data is complete.
    To download the beta version of Poynt, visit http://m.mypoynt.com from
your BlackBerry browser.

    About Multiplied Media Corporation
    ----------------------------------
    Multiplied Media Corp. (www.multiplied.com) has developed Poynt
(www.mypoynt.com), a local search service available over Microsoft's Windows
Live Messenger and AOL Instant Messenger. Poynt connects consumers with the
retail, consumer goods and event information that assists decision making and
purchasing. Headquartered in Calgary, AB, Canada, Multiplied Media trades on
the TSX Venture Exchange under the symbol MMC.

    Forward Looking Statements
    --------------------------
    Certain statements in this release, other than statements of historical
fact, may include forward-looking information that involves various risks and
uncertainties. There can be no assurance that such forward-looking statements
will prove to be accurate. Actual result and future events could differ
materially from those anticipated in such statements. These and all subsequent
written and oral forward-looking statements are based on the estimates and
opinions of management on the dates they are made and expressly qualified in
their entirety by this notice. The Company assumes no obligation to update
forward-looking statements should circumstances or management's estimates or
opinions change, other than as required pursuant to applicable securities
laws.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.





For further information:

For further information: Andrew Osis, CFO & Director, Multiplied Media
Corporation, (403) 313-3719, andrew.osis@multiplied.com; MEDIA CONTACTS:
Margaret Glover-Campbell, Director, Communications, Multiplied Media
Corporation, (403) 313-3719, margaret.glover-campbell@multiplied.com

Organization Profile

MULTIPLIED MEDIA CORPORATION

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