Multiplied Media Corporation and Lycos, Inc. announce agreement to integrate local search and people search



    CALGARY, AB and WALTHAM, MA, Jan. 29 /CNW/ - Multiplied Media Corporation
(TSX:V MMC), an award-winning Calgary-based provider of local search services,
and Lycos, Inc. (http://www.lycos.com), a leading provider of social
publishing, media and search services, are pleased to announce an agreement to
integrate Multiplied Media's Poynt local search service into Lycos's
WhoWhere.com (http://www.whowhere.com/) people search engine. The solutions
will include online web, mobile web and mobile applications for such platforms
as iPhone, Windows Mobile and BlackBerry.
    The current WhoWhere.com site gives users the ability to search for
people and businesses based on an address. The new WhoWhere.com, with the
addition of Poynt's local search functionality and integrated mapping
technology, delivers people and business search results that are
location-centric, giving users the ability to locate nearby people,
businesses, movies and events. Other features of the new WhoWhere.com include
driving directions, business contact information, movie showtimes, movie and
event ticket purchase, and a weather feed.
    "Integrating our local search functionality into Lycos's WhoWhere.com is
a logical step for us as it expands our reach into new, high-use audiences,"
says Andrew Osis, CEO, Multiplied Media. "Tapping the social aspect of local
search is only in its infancy but it makes a lot of sense to us for users to
be able to find businesses and entertainment near themselves and their
friends."
    "Multiplied's mapping solution and deep vertical content, like the movie
trailer and ticket purchase functions, provide a significant value-add to the
strong package we're already delivering to our users. Their easy-to-use
interface is the best we have seen for this type of mobile application," said
Edward Noel, General Manager of Search Products, Lycos. "The new WhoWhere.com
will take users from finding people and businesses to connecting them with the
people, businesses and events that are key to their day-to-day interactions."
    Both Multiplied and Lycos anticipate a mid-February launch for the
redesigned WhoWhere.com website, with mobile versions following thereafter.

    
    About Multiplied Media Corporation
    ----------------------------------
    

    Multiplied Media Corp. (www.multiplied.com) has developed the
award-winning application Poynt (www.mypoynt.com), the multimedia local search
service available over Microsoft's Windows Live Messenger, AOL's AIM instant
messaging network and BlackBerry smart phones. Through agreements with Yellow
Pages Group in Canada, Idearc Media (SuperPages.com) in the United States and
t-info and Infobel in Europe, Poynt simplifies finding and connecting with
businesses, retailers and events wherever and whenever it is most convenient
for the consumer. Headquartered in Calgary, AB, Canada, Multiplied Media
trades on the TSX Venture Exchange under the symbol MMC.

    
    About Lycos, Inc.
    -----------------
    

    Lycos, Inc. operates search and technology web sites that foster online
communities, including the new Lycos Cinema community, bringing people
together one flick at a time. Other Lycos products and sites include
Lycos.com,Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail,
WhoWhere.com, and The Lycos 50(TM). Lycos, Inc. (www.lycos.com) is a wholly
owned subsidiary of Daum Communications Corp., a leading Internet portal and
e-commerce destination in Korea with a growing presence throughout the Asian
markets. Lycos was acquired by Korean Daum Communications Corp. in October
2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum
Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net.

    
    Forward Looking Statements
    --------------------------
    

    Certain statements in this release, other than statements of historical
fact, may include forward-looking information that involves various risks and
uncertainties. There can be no assurance that such forward-looking statements
will prove to be accurate. Actual result and future events could differ
materially from those anticipated in such statements. These and all subsequent
written and oral forward-looking statements are based on the estimates and
opinions of management on the dates they are made and expressly qualified in
their entirety by this notice. The Company assumes no obligation to update
forward-looking statements should circumstances or management's estimates or
opinions change, other than as required pursuant to applicable securities
laws.

    
    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.
    

    (C)2009 Lycos, Inc. Lycos(R) is a registered trademark of Lycos, Inc. All
other product or service marks mentioned herein are those of Daum
Communications Corp., Lycos, Inc. or their respective owners. All rights
reserved.




For further information:

For further information: Andrew Osis, CEO & Director, Multiplied Media
Corporation, (403) 313-3719, andrew.osis@multiplied.com; MEDIA CONTACTS:
Margaret Glover-Campbell, Director, Communications, Multiplied Media
Corporation, (403) 313-3719, margaret.glover-campbell@multiplied.com; Kathy
O'Reilly, Director - Public Relations, Lycos, Inc., (781) 370-2853,
Kathy.O'Reilly@lycos-inc.com

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MULTIPLIED MEDIA CORPORATION

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