Multiplied Media announces video streaming capability on Poynt for the BlackBerry Bold



    CALGARY, Sept. 23 /CNW/ - Multiplied Media Corporation is pleased to
announce the release of a special version of Poynt designed specifically for
the BlackBerry Bold to take full advantage of the video streaming capabilities
native to the recently released smartphone.
    Consumers have come to rely on the convenience that Poynt provides in
finding local business and movie information. Now, owners of the BlackBerry
Bold are able to utilize Poynt to view streaming movie trailers on their
device. The new version is available to owners of the BlackBerry Bold in
Canada and will be supported when the smartphones are released on the AT&T
network in the United States.
    "We don't believe that the consumer should be tied to their desktop to
quickly get the information they need to plan their shopping, dining and
entertainment needs," said John Lowe, CEO, Multiplied Media. "The release of
the BlackBerry Bold has allowed us to add video streaming functionality to
Poynt which provides a more robust experience for the consumer, no matter
where they happen to be."
    Poynt is a convenient and timesaving service that connects consumers to
businesses and theaters at the moment they want to buy or acquire products or
services. By entering search terms, the consumer is able to find businesses
and movies near their location, get phone and address information as well as
enhanced data such as interactive maps, movie reviews and the ability to
purchase movie tickets.
    Poynt's application for the BlackBerry takes advantage of the
smartphone's robust capabilities including locates by GPS and IP detection,
click-to-call, click-to-map and click-to-view-website functionality. The
always on, always connected nature of the BlackBerry allows users of the Poynt
local search service to get local business and movie information whenever and
wherever they need it.
    To download the beta version of Poynt, visit http://m.mypoynt.com from
your BlackBerry browser.

    
    About Multiplied Media Corporation
    ----------------------------------
    
    Multiplied Media Corp. (www.multiplied.com) has developed Poynt
(www.mypoynt.com), the first multimedia local search service available over
Microsoft's Windows Live Messenger and AOL's AIM instant messaging networks.
Through agreements with Yellow Pages Group in Canada, Idearc Media
(Superpages.com) in the United States and t-info and Infobel in Europe, Poynt
simplifies finding and connecting with businesses, retailers and events
wherever and whenever it's most convenient for the consumer. Headquartered in
Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under
the symbol MMC.

    
    Forward Looking Statements
    --------------------------
    
    Certain statements in this release, other than statements of historical
fact, may include forward-looking information that involves various risks and
uncertainties. There can be no assurance that such forward-looking statements
will prove to be accurate. Actual result and future events could differ
materially from those anticipated in such statements. These and all subsequent
written and oral forward-looking statements are based on the estimates and
opinions of management on the dates they are made and expressly qualified in
their entirety by this notice. The Company assumes no obligation to update
forward-looking statements should circumstances or management's estimates or
opinions change, other than as required pursuant to applicable securities
laws.

    
    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.
    





For further information:

For further information: Andrew Osis, CFO & Director, Multiplied Media
Corporation, (403) 313-3719, andrew.osis@multiplied.com; MEDIA CONTACTS:
Margaret Glover-Campbell, Director, Communications, Multiplied Media
Corporation, (403) 313-3719, margaret.glover-campbell@multiplied.com

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MULTIPLIED MEDIA CORPORATION

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