Multiplied Media announces positive industry and user response to Poynt beta for Blackberry



    CALGARY, July 2 /CNW/ - Multiplied Media Corporation, a Calgary-based
provider of local search services, is pleased to announce strong positive
industry and user response to the beta release of its Poynt application for
the BlackBerry, which can be downloaded at http://m.mypoynt.com from supported
BlackBerry smart phones. Preliminary reviews position the Poynt product as a
visually appealing and more efficient way to undertake local search. Please
see the Crackberry review at http://crackberry.com/review-poynt-beta, the
Berry Review at
http://www.berryreview.com/2008/06/12/mypoynt-beta-free-all-in-one-search-tool
/, and Rimarkable.com's comments at
http://www.rimarkable.com/poynt-for-blackberry-free-all-in-one-local-search.
All cite Poynt's innovative features, speed and ease of use.
    When augmented by such add-ons as the recently announced partnership with
the Livebookings Network restaurant booking engine, Poynt's use of GPS to
deliver real-time location context, its robust database and fast content
delivery system takes local search to the next level, enriching search and
purchase capabilities.
    With more than 9 million(1) tech-savvy BlackBerry users in North America
alone, and with a preponderance of users in the corporate and financial
sectors, Multiplied Media is poised for continued growth. Management
attributes the sharp, recent increase in share valuation to the market's
positive response to the beta release as well as the ongoing growth of
services and partnerships to be included in future releases of the Poynt
service.
    (1) Research in Motion 2008 Annual Report, page 9.

    About Multiplied Media Corporation
    ----------------------------------

    Multiplied Media Corp. (www.multiplied.com) has developed Poynt
(www.mypoynt.com), the first multimedia local search service available over
Microsoft's Windows Live Messenger and AOL's AIM instant messaging networks.
Through agreements with Yellow Pages Group in Canada, Idearc Media
(Superpages.com) in the United States and t-info and Infobel in Europe, Poynt
simplifies finding and connecting with businesses, retailers and events
wherever and whenever it's most convenient for the consumer. Headquartered in
Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under
the symbol MMC.

    Forward Looking Statements
    --------------------------

    Certain statements in this release, other than statements of historical
fact, may include forward-looking information that involves various risks and
uncertainties. There can be no assurance that such forward-looking statements
will prove to be accurate. Actual result and future events could differ
materially from those anticipated in such statements. These and all subsequent
written and oral forward-looking statements are based on the estimates and
opinions of management on the dates they are made and expressly qualified in
their entirety by this notice. The Company assumes no obligation to update
forward-looking statements should circumstances or management's estimates or
opinions change, other than as required pursuant to applicable securities
laws.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.





For further information:

For further information: Andrew Osis, CFO & Director, Multiplied Media
Corporation, (403) 313-3719, andrew.osis@multiplied.com; MEDIA CONTACTS:
Margaret Glover-Campbell, Director, Communications, Multiplied Media
Corporation, (403) 313-3719, margaret.glover-campbell@multiplied.com

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MULTIPLIED MEDIA CORPORATION

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