Multiplied Media announces mobile distribution agreement with Idearc Media's Superpages.com for Poynt users in the United States



    CALGARY, April 1 /CNW/ - Multiplied Media Corporation (TSX-V: MMC), an
award-winning, Calgary-based provider of local search services, is pleased to
announce a new distribution agreement with Idearc Media LLC. Idearc Media's
Superpages.com(R) directory will be available to users of Multiplied's
flagship product, Poynt for BlackBerry(R) smartphones.
    Under the agreement, which takes effect immediately, Superpages.com
advertiser content is delivered to users of the Poynt for BlackBerry
smartphone application when the user generates a query for local business
information. Revenues are generated when those queries connect users to
Superpages.com's performance-based advertisers.
    The user count for the Poynt application has increased by over 70,000 in
the past 80 days, with a current total of over 107,000 mobile users.
Multiplied is currently experiencing growth of approximately 1,000 net new
users per day.
    "We are pleased to extend our relationship with Idearc Media to the
mobile space," said Andrew Osis, CEO, Multiplied Media. "Approximately 75
percent of our mobile user-base is performing local business searches in the
U.S. This agreement, coupled with our continued growth in user numbers and
associated queries, should have a positive impact on projected revenues and
our continued operations."
    Poynt is a convenient and timesaving service that connects consumers to
local businesses and theaters at the moment they want to buy or acquire
products or services. By entering search terms, the consumer is able to find
businesses and movies near their location, get phone and address information
as well as access enhanced features such as mapping and directions.
    Poynt is a free program(*) and is available to BlackBerry smartphone owners
in Canada and the United States. To download Poynt, visit http://m.mypoynt.com
from your BlackBerry(R) Browser.

    
    (*) Wireless charges may apply. Please check with your wireless service
        provider.

    About Multiplied Media Corporation
    ----------------------------------
    
    Multiplied Media (www.multiplied.com) has developed the award-winning
application Poynt (www.mypoynt.com), the local search service available over
BlackBerry smartphones. Through agreements with Yellow Pages Group in Canada,
Idearc Media (Superpages.com) in the United States and t-info and Infobel in
Europe, Poynt simplifies finding and connecting with businesses, retailers and
events wherever and whenever it is most convenient for the consumer.
Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX
Venture Exchange under the symbol MMC.

    Forward Looking Information

    Certain statements in this release, other than statements of historical
fact, may include forward-looking information that involves various risks and
uncertainties. There can be no assurance that such forward-looking statements
will prove to be accurate. Actual result and future events could differ
materially from those anticipated in such statements. These and all subsequent
written and oral forward-looking statements are based on the estimates and
opinions of management on the dates they are made and expressly qualified in
their entirety by this notice. The Company assumes no obligation to update
forward-looking statements should circumstances or management's estimates or
opinions change, other than as required pursuant to applicable securities
laws.

    
    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.
    

    The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.





For further information:

For further information: Andrew Osis, CEO & Director, Multiplied Media
Corporation, (403) 444-4102, andrew.osis@multiplied.com; MEDIA CONTACTS:
Margaret Glover-Campbell, Multiplied Media Corporation, (403) 444-4105,
margaret.glover-campbell@multiplied.com

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MULTIPLIED MEDIA CORPORATION

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