Multiplied Media announces availability of Poynt local search application for the BlackBerry Storm



    CALGARY, Feb. 12 /CNW/ - Multiplied Media Corporation (TSX:V MMC), an
award-winning, Calgary-based, provider of local search services, is pleased to
announce the availability of its Poynt local search application for the
BlackBerry(R) Storm(TM) smartphone from Research In Motion (RIM) (NASDAQ:  
RIMM, TSX: RIM). The application takes full advantage of the BlackBerry Storm
smartphone's touch-screen, providing a unique and immersive touch experience.
    Poynt is known for its comprehensive coverage of business listing and
movie information as well as its ease of use and outstanding graphical user
interface. The overwhelming response in pre-release testing was that Poynt
offers a great touch-screen experience on the BlackBerry Storm. The
independent beta users also commended the speed with which they received GPS
locates, the relative ease of navigation and the ability to view movie
trailers.
    "We have received a tremendous number of requests from BlackBerry Storm
owners to provide support for Poynt on their device," said Andrew Osis, CEO,
Multiplied Media. "We're extremely proud of the product that we're releasing
and believe it has been worth the wait. From the initial response we've
received, it appears our users agree."
    Poynt is a convenient and timesaving service that connects consumers to
local businesses and theaters at the moment they want to buy or acquire
products or services. By entering search terms, the consumer is able to find
businesses and movies near their location, get phone and address information
as well as enhanced additional features such as accessing movie reviews and
trailers, and purchasing movie tickets.

    
    Poynt for the BlackBerry Storm smartphone includes such rich features as:

    -   Cellsite locates - Cellsite locates allow Poynt to quickly access a
        user's general location while awaiting a GPS lock.
    -   GPS - the GPS functionality has been optimized to provide faster
        accurate locates. Poynt for the BlackBerry Storm smartphone also
        provides GPS access to users on the Verizon network.
    -   Enhanced User Interface - Poynt's UI was developed specifically for
        the BlackBerry Storm to provide users with a true touch-screen
        experience.
    -   Mapping Integration - Poynt is fully integrated with both
        BlackBerry(R) Maps and Google Maps, with turn-by-turn directions
        provided through Google Maps.
    -   Address Book Integration - Users can add frequently accessed listings
        to their BlackBerry(R) Address Book, providing convenience for future
        lookups.
    -   Share Search Results - Integration with BlackBerry(R) Email allows
        users to easily share listings with friends and colleagues.
    -   Movie Module - Users can plan their night at the movies by seeing
        what is playing near them, watching trailers, viewing showtimes,
        reading reviews, cast and synopsis, and purchasing tickets.
    -   Theater Details - Users can get information on seating layouts,
        wheelchair accessibility and number of screens.
    -   Add to Calendar Option - Users have the ability to add movie search
        results to their BlackBerry(R) Calendar by date and showtime, as well
        as invite friends to join them. Ticket purchase links are also
        included.
    

    Poynt's application is also available for other BlackBerry smartphone
models and takes advantage of their robust capabilities including locates by
GPS(*) and IP detection, click-to-call, click-to-map and click-to-view-website.
    Poynt is a free program(xx) and is available to BlackBerry smartphone
owners in Canada and the United States. To download Poynt, visit
http://m.mypoynt.com from your BlackBerry(R) Browser.

    
    (*)  Requires a GPS-enabled BlackBerry smartphone.
    (xx) Wireless charges may apply. Please check with your wireless service
         provider.

    About Multiplied Media Corporation
    ----------------------------------
    
    Multiplied Media (www.multiplied.com) has developed the award-winning
application Poynt (www.mypoynt.com), the multimedia local search service
available over Microsoft's Windows Live Messenger, AOL's AIM instant messaging
network and BlackBerry smartphones. Through agreements with Yellow Pages Group
in Canada, Idearc Media (SuperPages.com) in the United States and t-info and
Infobel in Europe, Poynt simplifies finding and connecting with businesses,
retailers and events wherever and whenever it is most convenient for the
consumer. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the
TSX Venture Exchange under the symbol MMC.

    
    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.
    

    The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.





For further information:

For further information: Andrew Osis, CEO & Director, Multiplied Media
Corporation, (403) 444-4102, andrew.osis@multiplied.com; MEDIA CONTACTS:
Margaret Glover-Campbell, Director, Communications, Multiplied Media
Corporation, (403) 444-4105, margaret.glover-campbell@multiplied.com

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MULTIPLIED MEDIA CORPORATION

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