Multiplied Media announces ability to search restaurants, read reviews and book dining reservations in Poynt



    CALGARY, Aug. 25 /CNW/ - Multiplied Media Corporation (TSX:V MMC), an
award-winning, Calgary-based provider of mobile local search services, is
pleased to announce the addition of restaurant search for over 880,000 Poynt
customers in Canada, the United States and the United Kingdom.
    Poynt's restaurant search feature rounds out the already robust business,
movie and people search offering, while maintaining its ease of use and
outstanding graphical user interface. The section features enhanced restaurant
listings and enables users to easily find nearby restaurants, read reviews and
book dining reservations. To enhance the user's experience, icons are
displayed when restaurant reviews or dining reservations are available for a
restaurant listing.
    "Dining and restaurant queries comprise approximately 50% of business
searches in Poynt," said Andrew Osis, CEO, Multiplied Media. "With a feature
this important to our customers, it made sense to deepen their experience with
a standalone restaurant module. More restaurants to search, the added
functionality of restaurant reviews and the ability to book a reservation will
satisfy a large segment of our customer base."
    Once in the restaurant section, Poynt's customers are offered three ways
to search: Restaurants Near Me, Restaurants By Name and Restaurants By
Cuisine. Features that users have come to expect such as click-to-call,
mapping, driving directions, integration with BlackBerry(R) Calendar,
BlackBerry(R) Contacts and BlackBerry(R) Messages are all standard within the
new restaurant module. As with the existing sections, all search results are
based on the consumer's location - whether acquired by GPS or cell-site, or
manually entered - and are sorted by distance.
    Poynt is a free(xx) application and is available for the BlackBerry(R)
Pearl(TM) and BlackBerry(R) Curve(TM) series smartphones, as well as the
BlackBerry(R) Bold(TM), BlackBerry(R) Storm(TM) and BlackBerry(R) Tour(TM)
smartphones and takes advantage of capabilities including locates by GPS(*) and
cell-site, click-to-call, click-to-map and click-to-browse-website. Poynt is
available to BlackBerry smartphone owners in Canada, the United States,
Germany and the United Kingdom. The latest version of Poynt is available for
download on BlackBerry App World(TM) (www.blackberry.com/appworld) or by
visiting http://m.mypoynt.com from your BlackBerry(R) Browser.
    Poynt is also in development for the iPhone with a private beta scheduled
for Q3 and a commercial release expected in Q4 this year.

    (*)  Requires a GPS-enabled BlackBerry smartphone.
    (xx) Wireless charges may apply. Please check with your wireless service
    provider.

    
    About Multiplied Media Corporation
    ----------------------------------
    
    Multiplied Media (www.multiplied.com) has developed the award-winning
application Poynt (www.mypoynt.com), the mobile local search service available
over BlackBerry smartphones. Through agreements with directory and vertical
content providers in Canada, the United States and Europe, Poynt simplifies
finding and connecting with businesses, retailers and events wherever and
whenever it is most convenient for the consumer. Headquartered in Calgary, AB,
Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol
MMC.

    
    Neither the TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.
    

    The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.





For further information:

For further information: Andrew Osis, CEO & Director, Multiplied Media
Corporation, (403) 444-4102, andrew.osis@multiplied.com; MEDIA CONTACT:
Margaret Glover-Campbell, Director, Communications, Multiplied Media
Corporation, (403) 444-4105, margaret.glover-campbell@multiplied.com

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MULTIPLIED MEDIA CORPORATION

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