Multiplied Media adds people search to Poynt



    CALGARY, June 2 /CNW/ - Multiplied Media Corporation (TSX:V MMC), a
Calgary-based provider of mobile local search services, today announces the
addition of people search to its award-winning smartphone application, Poynt,
in conjunction with WhitePages, Inc.
    Poynt has become well known for its business and movie search features as
well as the easy-to-use interface. The simplicity of the application is
maintained with a new people search section dedicated to helping the more than
425,000 Poynt users in Canada and the United States find people near them. In
addition to phone number look up by name and city, users are able to perform
reverse look-ups by phone number and address from within BlackBerry(R) Call
Log and BlackBerry(R) Address Book. The people search feature is fully
integrated with BlackBerry Address Book to allow users to directly add
contacts from within Poynt.
    Integrating people search with the business and movie search functions of
Poynt lets users find businesses, retailers and movies near their friends,
relatives and colleagues. The mapping feature is also available to visually
pinpoint an address or obtain driving directions.
    "The ability to search for people is one of the most popular feature
requests we receive from our users," said Andrew Osis, CEO, Multiplied Media.
"This is an important step forward in expanding the breadth of information we
provide to our customers. The addition of people search expands Poynt's
functionality and the way users interact with it - providing the opportunity
to find restaurants, shopping, fitness activities, movie showtimes and more
near friends, colleagues and relatives. By partnering with WhitePages, the
leader in People Search category, we are providing our users access to
accurate contact information for over 200 million adults."
    The Poynt application is available for the BlackBerry(R) Pearl(TM) and
BlackBerry(R) Curve(TM) series smartphones, as well as the BlackBerry(R)
Bold(TM) and BlackBerry(R) Storm(TM) smartphones and takes advantage of
capabilities including locates by GPS(*) and cell-tower detection,
click-to-call, click-to-map and click-to-view-website.
    Poynt is a free application(xx) and is available to BlackBerry smartphone
owners in Canada, the United States and Germany. Poynt is available for
download on BlackBerry App World(TM) or by visiting http://m.mypoynt.com from
your BlackBerry(R) Browser.

    
    (*)  Requires a GPS-enabled BlackBerry smartphone.
    (xx) Wireless charges may apply. Please check with your wireless service
         provider.

    About Multiplied Media Corporation
    ----------------------------------
    

    Multiplied Media (www.multiplied.com) has developed the award-winning
application Poynt (www.mypoynt.com), the mobile local search service available
over BlackBerry smartphones. Through agreements with directory and vertical
content providers in Canada, the United States and Europe, Poynt simplifies
finding and connecting with businesses, retailers and events wherever and
whenever it is most convenient for the consumer. Headquartered in Calgary, AB,
Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol
MMC.

    
    About WhitePages, Inc.
    ----------------------
    

    WhitePages, a privately held company based in Seattle, WA, is the most
trusted and comprehensive source of Connectory(TM) services for consumers to
quickly find each other and connect with confidence. The company's network of
sites includes WhitePages.com, WhitePages.ca, 411.com, Address.com,
PhoneNumber.com and its 1,300 partner sites including AOL.com and MSN.com. The
on-the-go user can also access contact information via cell phone, smart
phones and other Web-enabled mobile devices including the iPhone.

    
    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.

    The BlackBerry and RIM families of related marks, images and symbols are
    the exclusive properties and trademarks of Research In Motion Limited.
    





For further information:

For further information: Andrew Osis, CEO & Director, Multiplied Media
Corporation, (403) 444-4102, andrew.osis@multiplied.com; MEDIA CONTACT:
Margaret Glover-Campbell, Director, Communications, Multiplied Media
Corporation, (403) 444-4105, margaret.glover-campbell@multiplied.com

Organization Profile

MULTIPLIED MEDIA CORPORATION

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