Multiple investment personalities: Canadians divided on how to approach today's markets



    One-third getting active; one-third suspicious or timid; one-third unsure

    TORONTO, Feb. 19 /CNW/ - When it comes to investing this RRSP season, a
surprising 33 per cent of Canadians surveyed are feeling opportunistic,
analytical and willing to take on risk in their investment portfolios,
according to a survey released today by Franklin Templeton Investments Corp.
    Despite the forward-looking strategies of some investors, the survey of
1,001 Canadians conduced by Angus Reid found that many are feeling skeptical
and uncertain. Thirty-four per cent surveyed are suspicious or timid and 32
per cent are not sure how to define their investment personality.
    "While Canadians are divided on this question, experience tells us the
long-term winners are those who look at challenging markets as an
opportunity," said Don Reed, president and CEO of Franklin Templeton
Investments Corp. "History shows us that stocks will recover. Investors should
ensure they "don't lose twice" and need to average into the markets because
most gains happen at the beginning of the recovery."
    The national survey found that Western Canadians are the most bullish
with 39 per cent of Alberta, Saskatchewan and Manitoba residents describing
themselves as opportunistic, analytical and willing to take chances. Ontario
is close behind, with 35 per cent of engaged investors describing themselves
as strategic, research-driven and not averse to risk. Men are more
opportunistic, analytical and risk-taking (40%) than women (25%); and not
surprisingly, only four per cent of Canadians age 55 and older identified
themselves as risk-taking investors.

    About the Survey:

    On February 6 and 7, 2009, Angus Reid Strategies conducted an online
survey among a randomly selected, representative sample of 1,001 adult
Canadians. The margin of error for the total sample is +/- 3.1%, 19 times out
of 20. The results have been statistically weighted according to Statistics
Canada's most current education, age, gender and region Census data to ensure
a representative sample of the entire adult population of Canada.
Discrepancies in or between totals are due to rounding.

    About Franklin Templeton Investments Corp.:

    Franklin Templeton Investments Corp. is a wholly owned subsidiary of
Franklin Resources, Inc., a global investment organization operating as
Franklin Templeton Investments. In Canada, Franklin Templeton Investments
provides global and domestic investment advisory services to the Franklin,
Templeton, Bissett and Mutual Series funds, and institutional accounts.
Franklin Templeton Investments Corp. has more than 680 employees providing
services to more than 1 million unitholder accounts and more than 200 pension
funds, foundations and other institutional investors. Franklin Templeton
Investments Corp. can be found at www.franklintempleton.ca.

    Franklin Resources, Inc. (NYSE:  BEN), is a global investment management
organization operating as Franklin Templeton Investments. Franklin Templeton
Investments provides global and domestic investment management solutions
managed by its Franklin, Templeton, Mutual Series, Fiduciary Trust, Darby and
Bissett investment teams. The San Mateo, CA-based company has more than 60
years of investment experience and over US$401 billion (over C$493 billion) in
assets under management as of January 31, 2009.





For further information:

For further information: Media contact: Sarah Kingdon, Franklin
Templeton Investments Corp., (416) 957-6191


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