MuchMusic Fans Make the Call for Holiday Wrap 2007



    Go to muchmusic.com now to nominate Hotties and vote for Viewer's Poll

    TORONTO, Oct. 29 /CNW/ - Nobody knows better than MuchMusic fans what's
hot, which is why Much is calling on viewers to get involved in two new
holiday shows. Hotties Next Door is a brand-new special that spotlights the 20
coolest and most drool-worthy young Canadians, as nominated by their friends
across the country. The MuchMusic Viewers' Poll 2007 depends on fans to
determine the "winners" in this irreverent awards show that recognizes the
Best Song To Swap Spit To, Biggest Baddest Breakdown, and Favourite Guilty
Pleasure, among others. Viewers can hit muchmusic.com now to get involved.
These fan-centric shows join MuchMusic's Holiday Wrap programming. Additional
programming and schedule information will be announced shortly.
    "MuchMusic's fans always come through, and that's what makes Holiday Wrap
so cool," said Tim Deegan co-host of Hotties Next Door. "Viewers will be seen
and heard on Much like no where else."
    Hotties Next Door gives MuchMusic viewers the perfect opportunity to give
the gift of fame to a friend this holiday season. Much is scouring the country
to find the 20 sexiest and accomplished guys and girls, so nominate
boyfriends, girlfriends, or super-hot just-friends for the chance to be
spotlighted as one of Canada's finest. Upload a photo or video of said hottie
to Show Me Yours at muchmusic.com. But don't wait to nominate. Entries are
accepted only until November 9.
    MuchMusic's expert panel picks 10 guys and 10 girls that make the cut
based on personality, sex appeal, and achievements. Viewers need to tune in to
find out what makes the hotties sizzle - from the songs on their playlists and
favourite bands to their outstanding accomplishments. Co-hosts Tim Deegan and
Sarah Taylor reveal whether the nation's chosen hotties are the viewers' own
hotties next door during MuchMusic's Holiday Wrap.
    Fans also decide which artists and Hollywood hot-shots receive some
atypical awards for The MuchMusic Viewer's Poll 2007. Log on to muchmusic.com
right now to be part of the big decision. In front of a live audience,
MuchMusic VJs Matte Babel and Leah Miller meander down the wild and wacky road
of pop culture to unveil the top prizes. Don't miss the chance find out who
walks away a whacked-out winner.

    About MuchMusic's Holiday Wrap:

    MuchMusic's Holiday Wrap runs December 15 - January 1 and heats up the
holiday season with engaging and irreverent original programming and marathons
of top-rated shows. As always, the viewers are in charge at Much, and for this
holiday season fans nominate their sexy compatriots for HOTTIES NEXT DOOR and
vote to determine the "winners" on outrageous awards show VIEWERS' POLL 2007,
all at muchmusic.com. Celebrity junkies who've followed Much all year long for
the latest from their favourite musicians and pop culture figures relive the
highs and lows of 2007 with a slew of year-end capsulizers, to be announced in
coming weeks.

    About MuchMusic:

    The number one Canadian brand for teens and young adults, MuchMusic is an
integral part of today's pop-culture landscape, engaging and interacting with
its audience like no other since August 1984. Live performances and interviews
with world-famous Canadian and international musical artists and celebrity
guests make MuchMusic's acclaimed street-front studio in Toronto Canada's
epicentre of celebrity. A multi-platform, Canadian icon, MuchMusic was
recognized by Strategy magazine as the "Brand of the Year" (2005). The
always-innovative and cutting-edge muchmusic.com is a favourite destination
for Canadian youth delivering Show Me Yours, a user-generated content site;
MuchAXS, a viewer-controlled broadband player; new-music sneak peek First
Spins; and music and ringtone downloads.
    MuchMusic spotlights homegrown talent through original productions and
nurtures the Canadian music-video production industry through its annual,
multi-million dollar contribution to VideoFACT.
    MuchMusic targets fans aged 12-34, and distributes programming to 120
countries and 7.5 million households across Canada via cable, satellite,
online at Joost and on mobile.
    MuchMusic is a division of CTV Limited.




For further information:

For further information: Jennifer Corelli, MuchMusic, (416) 591-7400
x3259, jen.corelli@muchmusic.com


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