MuchLOUD Cranks Virgin Festival Toronto



    Exclusive Content Blitz From Virgin Festival Mega-Concert includes
    Fan Blogs and Photos, MuchLOUD Freeview, and MuchAXS Broadband Exclusives

    TORONTO, Sept. 6 /CNW/ - Just when you thought it was safe to go back in
the water, MuchLOUD, Virgin Mobile Canada, and hordes of crazed fans once
again partner to deliver max access to Virgin Festival on September 8th and
9th on Toronto Island Park.
    Virgin Festival, Canada's largest music festival, returns to Toronto,
featuring more than 60 superhot bands on four stages. Viewers get
multi-platform treatment when music fans report with in-the-mosh-pit photos
and raw p.o.v. blogging. MuchLOUD and MuchAXS round out the coverage by
delivering the scorching performances and in-your-face interviews from the
hottest acts at the festival. Look for thunderous live sets from The Smashing
Pumpkins, Interpol, Metric, k-os, Stars, Tokyo Police Club, Paolo Nutini,
Jamie T, Louis XIV, Earl Greyhound and The Vincent Black Shadow - all shown in
their entirety. The multi-platform extravaganza starts at 1:20 pm ET on
Saturday on MuchLOUD and MuchAXS, hosted by MuchMusic VJs Matte Babel, and Tim
Deegan.
    Rabid fans at the head to the MuchMusic/HP booth to live blog and post
their shots on muchmusic.com/vfest. Mobile photogs can contribute to the
ultimate fan image gallery by emailing their phone pics to
vfest@showmeyours.tv.

    More on this multi-platform bash:

    MuchLOUD Freeview

    September 8: Live coverage from 1:20 pm ET until 8:30pm ET
    September 9: Live coverage from 1:20 pm ET until 11pm ET
    MuchLOUD, the station for fans of alternative music, broadcasts Virgin
Festival live from Toronto Island. Even better, MuchLOUD is free for select
viewers across Ontario September 8th and 9th. Full details - including how to
subscribe - are available at www.muchmusic.com.

    Virgin Festival Live on MuchMusic.com

    September 8: Live coverage from 1:20 pm until 8:30 pm ET
    September 9: Live coverage from 1:20 pm until 11pm ET
    MuchMusic.com is set to stream live exclusive performances, blogs and
photos direct from Virgin Festival at Toronto Island Park. Online, fans can
watch select bands rock out throughout the weekend by logging on to MuchAXS -
MuchMusic's viewer-controlled broadband video community. Live blogs and photos
of the performances as they happen round out MuchMusic.com's live coverage.
    In addition, fans can hit MuchAXS beginning September 9th to see
performances and exclusive backstage interviews with artists at Virgin
Festival on demand. For even more VFest mania, check out MuchAXS right now for
performances from past Virgin Festivals in Vancouver and Toronto. MuchAXS also
delivers uncut interviews and videos from bands featured at this year's VFest.

    About MuchLOUD:
    MuchLOUD was born in 2001 when head bangers across Canada demanded more
alternative, metal, and punk in the musical diet. Heavy, hard, and always
cranked to 11, MuchLOUD rips it up with videos, exclusive artist interviews,
specials, classic archival material, up-to-the-minute concert info from such
artists as KORN, Tool, The White Stripes, Linkin Park, Nickelback, Metallica,
and many more. MuchMusic's edgier fare The Wedge, The Punk Show, and of course
Loud also finds a home on MuchLOUD.
    For the last two years, MuchLOUD has inspired devil horns as the
exclusive live broadcaster of the Vancouver and Toronto Virgin Festival
rock-outs. Each and every year, MuchLOUD bequeaths the honour of Best Rock
Video at the annual MuchMusic Video Awards. Fans can get even more louder
through customized MuchLOUD video playlists on broadband, on-demand,
community, MuchAXS
    Available across Canada via digital cable and satellite, MuchLOUD is only
for serious metal fans aged 18-49, and is currently cranked by 143,000
hard-core freaks.

    www.muchloud.com

    MuchLOUD is a division of CTV Limited.

    About Virgin Mobile Canada

    Launched in 2005, Virgin Mobile is Canada's first wireless service
created for and defined by youth. The country's first mobile virtual network
operator (MVNO), Virgin Mobile has a portfolio that includes monthly price
plans, a full range of phones and a broad array of messaging, music and mobile
content offerings. J.D. Power and Associates has recognized Virgin Mobile as
ranking highest in customer satisfaction with prepaid wireless service for two
years in a row.
    The Virgin Mobile group of companies has attracted more than 10 million
customers worldwide. Virgin Mobile phones are available at more than 4,000
locations with top-up cards available at more than 10,000 locations
nationally. Virgin Mobile products can also be purchased online at
http://www.virginmobile.ca or by calling 877-662-2824.




For further information:

For further information: SCOTT CAMPBELL, (416) 591-7400 x2794,
scott.campbell@muchmusic.com; JENNIFER CORELLI, (416) 591-7400 x3259,
jen.corelli@muchmusic.com

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