MTV's The Hills Season 4 and Home-Grown The After Show Return, Aug. 18



    
    - MTV kicks off the return of The Hills with a brand new Hills special
    for die-hard fans -

    - MTV's ultimate Hills experience features content on TV, mtv.ca, mobile,
    iTunes, and VOD -
    

    TORONTO, Aug. 8 /CNW/ - MTV serves up another gossipy helping of drama
and deconstruction when Season 4 of The Hills premieres Monday, August 18 at
10 p.m. ET/PT. Resident Hills' experts Dan Levy and Jessi Cruickshank also
return with The After Show, immediately following at 10:30 p.m. ET on MTV.
Both series are back and bursting across multiple platforms to quench fans'
thirst for the hit franchise phenom. Fans can get their Hills craving
satisfied a few days early with the special Drama in The Hills: US Weekly
Presents the Top 10 Most Memorable Moments Ever on Saturday, August 16 at 1
p.m. ET.

    (xx) Media Note (xx) - Download all-new photos from The Hills at
www.mtvmedia.ca.

    In The Hills Season 4 Lauren, Audrina, Heidi, and Whitney are forced to
make big decisions, setting the course for the rest of their lives. The new
season kicks off with tensions in high gear between Lauren, Lo and Audrina. To
make peace between her roommates, Lauren throws Audrina a birthday party but
when Lo decides not to play along, the situation gets worse. Lauren meets up
with an old flame from her past, Whitney gets an unexpected surprise at work,
and Heidi deals with the fallout of leaving her bosses in Las Vegas.
    Canada's own The After Show returns with its live in-your-face, raucous
forum for discussion, observations, rants, and raves about all things Hills.
Fans can stay tuned in on television in Canada and online at mtv.com in the
U.S. following The Hills to catch Dan and Jessi, along with their After Show
friends, deconstruct each just-aired episode. Hills aficionados across North
America add their opinions and observations to the conversation via webcam.
    In Drama in The Hills: US Weekly Presents the Top 10 Most Memorable
Moments Ever, fans are treated to the most impactful and dramatic moments of
The Hills. The breakups, make-ups, betrayals, career moves, and missteps are
all woven together by insightful, humourous, and often opposing commentary
from the cast, celebrities, bloggers, and more.
    Fans can get even more of The Hills and the addictive drama across
multiple platforms:

    Television
    ----------
    MTV airs The Hills Mondays at 10 p.m. ET/PT, immediately followed by The
After Show at 10:30 p.m. ET, beginning August 18.
    CTV airs The Hills one day following the premiere on MTV for the first
three weeks Tuesdays at 8:30 p.m. ET, beginning August 19.

    mtv.ca
    ------
    mtv.ca offers full episodes of The Hills and The After Show on demand
immediately following the premiere broadcasts every week via the site's
spankin' new widescreen, high- res video player. Daily blogs and juicy gossip
from The After Show keep fans on the pulse of all The Hills happenings. Fans
stay in tune with The Hills playlist featuring all the songs from each
episode, and can relive the drama with all three previous seasons of The Hills
and The After Show available on demand.

    Mobile
    ------
    Rogers Vision and Bell Video On Demand subscribers can take Lauren and
the girls "to go" on their mobile devices with each full episode available
immediately following the premiere. The Hills theme song ringtone and the
ringtones of all the hottest songs featured on each episode are available by
texting: The Hills to 299299.

    iTunes
    ------
    For the first time, full episodes of The Hills Season 4 are available as
instant releases on iTunes. The day after broadcast fans can download and own
a commercial-free and very portable episode or subscribe to the season pass to
receive every episode of the new season. For one week only, starting August 11
fans can own past episodes of The Hills for a special discounted price of
$0.99 per episode.

    Video on Demand
    ---------------
    Fans can catch up at home with The Hills Season 1, 2, and 3 available
through VOD for Rogers and Cogeco subscribers.

    Since its Canadian premiere in June 2006 The Hills has been getting
bigger and bigger as viewers continue to tune in. Season 2 doubled the number
of viewers from Season 1, and Season 3.5 was the most watched show in MTV's
history, while the finale of Season 3 was the second most-watched amongst
people aged 12-34. During its premiere run, The Hills 3.5 was the No. 1
program across all Canadian English Specialty stations amongst viewers aged
12-34 and The Hills After Show ranked 3rd(*).

    MTV in Canada is a Canadian programmed and managed business wholly owned
by CTV Inc., a division of CTVglobemedia. MTV offers a distinctly Canadian
interpretation of the MTV brand across multiple platforms - including a
revolutionary broadband service, MTV.ca - and across an MTV-branded analog
specialty service that delivers innovative lifestyle, talk and documentary
programming with a commitment to 71 per cent Canadian programming in
primetime. The MTV business is powered by an alliance between CTV, Canada's
No. 1 television brand and MTV Networks, the world's most valuable media
brand. MTV in Canada is one of 50 MTV-branded services worldwide serving 171
territories around the world.

    (*)Source: BBM, NMR, Total Canada, P12-34





For further information:

For further information: Eleni Tsokas, MTV, (416) 332-6893 or
eleni.tsokas@muchmtv.ca

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