MTV2 Unleashes on Canadian TV Airwaves with Three-Month Freeview, Aug. 1



    
               - MTV2 launches in 6.7 million Canadian homes -

     - MTV2 and mtv2.ca combine to bring youth outrageous programming -

      - Total of 21 new exclusive series premiere on MTV2 and mtv2.ca -
    

    TORONTO, July 21 /CNW/ - The Much MTV Group announced today that MTV2 is
launching in 6.7 million homes, as part of a three-month freeview in major
markets across the country. This brand new extraordinary channel is the
ultimate destination for youth and hits TV airwaves on Friday, August 1 at
1 p.m. ET. Promising a full roster of unabashed, unpredictable, and unruly
programming, MTV2 is MTV unleashed! MTV2's fierce bite extends beyond
television with a multi-platform experience that includes mtv2.ca; both
platforms are bursting with exclusive programming, never before seen in
Canada.

    (*)(*) Media Note (*)(*) - Fact sheet, program descriptions, photography,
    and full schedules for MTV2 and mtv2.ca are available at
    www.ctvmedia.ca/mtv2.

    "MTV2 is unleashed, loud and aggressive programming for people who like
hot sauce on their pizza." said Brad Schwartz, Senior Vice President and
General Manager, Much MTV Group, CTV Inc. "Along with MuchMusic and MTV, MTV2
offers a third distinct brand and programming strategy to engage the passions
and interests of young people across multiple platforms."
    MTV2 is the exclusive home for a variety of crazy series. Canadian
premieres include The Andy Milonakis Show, Wonder Showzen, Human Giant, TRL
(Total Request Live), Jackass, and a new season of Crank Yankers. Cult
classics Kids in the Hall and Hilarious House of Frightenstein round out the
roster, along with music videos hosted by MTV's Aliya-Jasmine Sovani.
    mtv2.ca delivers more exclusive over-the-top Canadian premieres including
Fist of Zen, Call to Greatness, and Fur TV. Headbangers Ball, Beavis and
Butthead and Yo Momma! are just some of the other bangin' series igniting the
online show roster.
    mtv2.ca's online experience includes: photos, cast, and episode guides
for all MTV2 series; and a TRL destination with most viewed music videos,
guest schedule, photos, and the show's music video playlist.
    Fans can watch MTV2 for free beginning August 1. The list of local cable
providers includes:

    Bell ExpressVu (channel 577), National
    Star Choice (channel 590), National
    Shaw (channel 98), Alberta and British Columbia
    Cogeco (channel 172), Ontario
    Rogers (channel 706), Ontario and New Brunswick
    Videotron (channel 163), Quebec
    Eastlink (channel 170), East Coast
    (Visit ctvmedia.ca/mtv2 for additional markets)

    MTV2 is taking over Razer's channel position, currently available in
nearly one million homes.
    For the complete announcement go to: www.ctvmedia.ca/mtv2





For further information:

For further information: Eleni Tsokas, (416) 332-6893,
eleni.tsokas@muchmtv.ca; Kisha Powell, (416) 332-6885,
kisha.powell@muchmtv.ca; Graham Machacek, (416) 591-7400 x2794,
graham.machacek@muchmtv.ca

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