MTV Networks International and Corus Entertainment Expand Nickelodeon Content Partnership into Digital Space



    Corus to Represent Nickelodeon Digital Assets in Canada

    TORONTO, Jan. 8 /CNW/ - Leading Canadian media company Corus
Entertainment Inc. and MTV Networks International (MTVNI) today announced
plans to extend their multi-year broadcast partnership for Nickelodeon content
to encompass all digital rights for Nickelodeon and related brands, covering
broadcast, broadband, mobile, video-on-demand, pay-per-view, electronic
sell-through and gaming. Under one new multi-platform agreement, Corus will
have Canadian rights across all media for Nickelodeon's award-winning TV
properties including - SpongeBob SquarePants and Dora the Explorer - enabling
multiplatform management across TV, Internet and mobile.

    As part of the agreement, Corus will also represent Nickelodeon's popular
kids and family websites, including nick.com, for advertising sales in Canada.

    "Corus has enjoyed a successful relationship with Nickelodeon for many
years, but this venture takes our partnership to a whole new level," said Paul
Robertson, President, Television, Corus Entertainment. "By enriching the
interactive experience with Nickelodeon content, we're dialing up audience's
involvement, which, in turn, builds viewer loyalty. Viacom has made an
extraordinary commitment to digital content which Corus can leverage
successfully with our strong television brands and advertiser relationships."

    "MTVNI is the global leader in creating and packaging innovative
multi-branded content and this newly deepened, customized partnership with
Corus will now deliver the Nickelodeon programming Canadian kids have come to
love across every platform they use," noted Bob Bakish, President, MTV
Networks International.

    YTV holds rights in Canada to all current Nick animated programming
including Nickelodeon's animated properties SpongeBob SquarePants, El Tigre
and The Fairly OddParents as well as live action series The Naked Brothers
Band, iCarly and Just Jordan. All Nick Jr.-produced shows, including Dora the
Explorer and Go! Diego! Go! air on Treehouse.

    Corus Entertainment, Canada's largest kids' broadcaster, remains at the
forefront of media innovation, with a digital strategy that focuses on
creating brand experiences that offer audiences all-encompassing access to its
content-rich environments across platforms. Nickelodeon is an industry leader
and first-mover in kid-safe gaming, interactive content, personalization and
communication tools.

    About Corus Entertainment Inc.

    Corus Entertainment Inc. is a Canadian-based media and entertainment
company. Corus is a market leader in specialty television and radio with
additional assets in pay television, advertising and digital audio services,
television broadcasting, children's book publishing and children's animation.
The company's multimedia entertainment brands include YTV, Treehouse, W
Network, Movie Central, Nelvana, Kids Can Press and radio stations including
CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences
for its audiences across multiple platforms. A publicly traded company, Corus
is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience
Corus on the web at www.corusent.com.

    About MTV

    MTV Networks International Includes The Premier Multimedia Entertainment
Brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA,
Flux, Paramount Comedy, Comedy Central, Game One And IFILM. MTV Networks'
Brands Are Seen Globally In 514 Million Households In 162 Countries And 33
Languages Via 150 Locally Programmed And Operated TV Channels And More Than
300 Digital Media Properties. The Company's Diverse Holdings Also Include
Interests In Television Syndication, Digital Media, Publishing, Home Video,
Radio, Recorded Music, Licensing & Merchandising And Two Feature Film
Divisions, MTV Films And Nickelodeon Movies. MTV Networks Is A Unit Of Viacom
Inc. (NYSE:   VIA, VIA.B).

    About Nickelodeon

    Nickelodeon, in its 28th year, has built a diverse, global business by
putting kids first in everything it does. The company includes television
programming and production in the United States and around the world, plus
consumer products, online, recreation, books, magazines and feature films.
Nickelodeon is distributed to more than 300 million homes across Europe, Asia,
Latin America, Africa and the Middle East. Nickelodeon and all related titles,
characters and logos are trademarks of Viacom Inc. (NYSE:   VIA and VIA.B).





For further information:

For further information: Sally Tindal, Corus Entertainment, (416)
530-5121, sally.tindal@corusent.com; AnneMarie Kane, MTV Networks
International, (212) 846-4733, annemarie.kane@mtvn.com


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