MTV in Canada Scores Big Buzz Ratings with The Hills finale and The Hills After Show



    
        - Two All-Time Highest Audiences Make MTV in Canada History -
      - Homegrown After Show One of Top Rated Shows on MTV USA in '07 -
        - More than 1.9 Million Total Hills Video Streams on mtv.ca -
    

    TORONTO, Dec. 12 /CNW/ - MTV in Canada mega hit The Hills and homegrown
smash The Hills After Show crushed the competition and made history for the
channel in one fell swoop on Monday as viewers in Canada and the U.S. ate up
each of these pop culture television phenoms in record-breaking numbers,
according to BBM Nielsen Media Research (based on overnight data). MTV in
Canada's unprecedented success extended online with loads of revelers
consuming all The Hills they could handle at mtv.ca.
    Straight up, The Hills season three finale and The Hills After Show
dominated on Monday night as the most watched shows of all time on MTV in
Canada, reeling in 314,000 and 271,000 viewers (P2+) in their respective time
slots (10-10:30pm and 10:30-11pm). In the U.S., a whopping 4.6 million fans
(P12-34) watched The Hills finale and 86 per cent of them stayed locked to the
live simulcast of The Hills After Show, the North American hit produced in
Canada by MTV. It was the second most watched telecast for the night (8-11pm)
among P12-34 across all of U.S. television (behind only The Hills finale).
    In addition, 250,000 viewers (P12-34) made the The Hills finale sizzle to
Number 1 across all specialty channels broadcasting in Canada during MTV in
Canada's Monday 10 Spot (10-10:30pm). The same holds true for the 218,000
viewers (P12-34) who watched the 10:30-11pm airing of The Hills After Show.
    Brad Schwartz, Senior Vice President and General Manager, Music and Youth
Services, CTV Inc. said: "This is a tremendous success driven by MTV in
Canada's passion to bring our audience exciting programming. On top of that,
we're proud to be a distinctly Canadian network producing a huge North
American hit, The Hills After Show, featuring our own homegrown talent."
    The Hills on mtv.ca has also seen tons of traffic. In the last two days
alone, there's been more than 1.9 million total video streams - the highest
combined total for any MTV series on mtv.ca (includes full episode streams of
The Hills and The Hills After Show, Monday's season finale red carpet pre-show
and sneak previews). At mtv.com there's been a combined total of well over
1.7 million streams for MTV in Canada's The Hills After Show.
    Fans can stay tuned for eight bonus episodes of The Hills - coming in
Spring 2008! All the drama kicks off as Lauren and Whitney travel to Paris to
work for Teen Vogue. While back home in L.A., Heidi and Spencer struggle
through a raft of relationship woes. Only time will tell if they can work
things out and get married. Catch the trailer now at mtv.ca.

    The Hills After Show invites in-studio fans to add their opinions and
observations to the hilarious conversation while viewers weigh in with their
own thoughts and comments via phone, email and webcam. MTV in Canada is a
Canadian programmed and managed business wholly owned by CTV Inc., a division
of CTVglobemedia. MTV offers a distinctly Canadian interpretation of the MTV
brand across multiple platforms, including a revolutionary broadband service,
MTV.ca, and across an MTV-branded analog specialty service that delivers
innovative lifestyle, talk and documentary programming with a commitment to
71 per cent Canadian programming in primetime. The MTV business is powered by
an alliance between CTV, Canada's Number One television brand and MTV
Networks, the world's most valuable media brand. MTV in Canada is one of 50
MTV-branded services worldwide serving 171 territories around the world.





For further information:

For further information: Graham Machacek, (416) 591-7400 x2794,
graham.machacek@muchmusic.com

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