MTS Allstream Receives Prestigious Frost & Sullivan Best Practices Award



    WINNIPEG, Aug. 11 /CNW/ - MTS Allstream Inc. ("MTS Allstream") is pleased
to announce that it has received a North American Frost & Sullivan Best
Practices Award. MTS Allstream has won the 2008 Frost & Sullivan Competitive
Strategy Leadership Award in the North American Consumer Communication and
Entertainment Wallet Share growth category.
    "MTS Allstream has consistently led its peers operationally and
financially in different consumer service segments, which buttresses the fact
that its strategies are translating into tangible results for shareholders and
customers," noted Frost & Sullivan. "Not only has the company succeeded in
growth markets such as broadband, television/video and wireless services, but
it has also effectively managed declining legacy services such as switched
landline voice."
    "MTS Allstream is privileged to receive Frost & Sullivan's award for our
consumer services," said Pierre Blouin, Chief Executive Officer, MTS
Allstream. "We are focused on continuing to build on our established
leadership in delivering value to customers in Manitoba. This Best Practices
Award from Frost & Sullivan is recognition of how the advancements we've made
with our broadband and wireless offerings enhance our commitment to deliver
value to our customers while delivering one of the best levels of financial
and operating performance for a telecommunications provider in North America."
    Kelvin Shepherd, President Consumer Markets of MTS Allstream, added that
"the Frost & Sullivan Award is gratifying, as it recognizes the hard work
being done by our employees in developing customer valued growth services and
executing our bundling strategy in a very competitive Manitoba market.
Products such as MTS TV and our innovative bundle of home services are
examples of our success."
    "MTS Allstream has adopted a multi-pronged strategy to grow its share of
the residential service market," said Frost & Sullivan Industry Analyst,
Piyush Arora. "Careful planning and execution, investment in upgrading the
network, innovative marketing and promotion, effective bundling, and roll-out
of new services and enhanced features have enabled the company to succeed in
this fiercely competitive market."
    This Award is part of the on-going research and analysis that Frost &
Sullivan carries out on major industries globally to recognize best industry
practices. In order to select the Award recipient, Frost & Sullivan analysts
quantify several market factors for each market participant according to
predetermined criteria. The research process includes interviews with industry
experts, industry participants, and end-users, as well as extensive secondary
data research. Formulated criteria determine industry rankings based both on
operational and financial performance. The Award recipient is the company that
ranked number one among all industry participants in North America.

    About MTS Allstream

    MTS Allstream Inc. is a wholly owned subsidiary of Manitoba Telecom
Services Inc., and is one of Canada's leading national communication solutions
providers, delivering innovative products and services through the Enterprise
Solutions and Consumer Markets divisions. The Enterprise Solutions division,
which operates under the Allstream brand nationally and under the MTS
Allstream brand in Manitoba, is a leading competitor in the national business
and wholesale markets. This division offers customers a portfolio of solutions
tailored to the needs of medium and large businesses looking for success in a
world of rapidly evolving technology - IP connectivity, unified
communications, IT consulting and security services, and voice and data
connectivity services. The Consumer Markets division leads every
telecommunications market segment in Manitoba, delivering a full suite of next
generation wireless, high-speed Internet and data, digital television and
wireline voice services under the MTS brand, as well as small business
services in select markets across Canada under the Allstream brand, and
security and alarm monitoring services through AAA Alarm Systems Ltd., an
affiliate of MTS Allstream which also operates in other western provinces. MTS
Allstream's extensive national broadband fibre optic network spans more than
24,300 kilometres, and provides international connections through strategic
alliances and interconnection agreements with other international service
providers. Manitoba Telecom Services Inc.'s common shares are listed on The
Toronto Stock Exchange (trading symbol: MBT). For more information, please
visit: www.mtsallstream.com.

    Frost & Sullivan, and the Frost & Sullivan logo, are registered
trademarks of Frost & Sullivan Inc., the Growth Partnership Company.





For further information:

For further information: Investor contact: Ian Chadsey, Vice-President
Investor Relations, (204) 941-8283, investor.relations@mtsallstream.com; Media
contact: Greg Burch, Manager Corporate Communications, (416) 345-3576 or (204)
941-8576, media.relations@mtsallstream.com

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