Movember Changes the Face of Canadian Men's Health One Moustache at a Time

    
    Movember's Third Annual Fight Against Prostate Cancer is Now Open for
    Registration
    

TORONTO, Sept. 29 /CNW/ - Movember kicks off its third annual campaign in Canada today, challenging men across the country to show their support by growing a Mo (slang for moustache) this November. Starting today, men and women across the country can raise funds and awareness for Prostate Cancer Canada by registering at www.Movember.com. Prostate cancer is the most common cancer affecting Canadian men; during his lifetime, 1 in 6 men will be diagnosed with the disease, and this number is expected to rise to 1 in 4 within a decade.

"Prostate cancer is over 90 per cent curable if detected and treated in its earliest stages. In addition to investing in research, Movember raises awareness and ultimately saves lives," said Steve Jones, President and CEO, Prostate Cancer Canada. "Together we are changing the face of men's health."

Whether on their own or part of a team, male participants, known as Mo Bros, start the month of November with a clean shaven mug, then grow their stylish moustache throughout the month. This hairy ribbon is designed to start conversations about prostate cancer and men's health issues. Women, or Mo Sistas, aren't left out. They can help by getting the word out, recruiting Mo Bros to participate and collecting donations for Prostate Cancer Canada.

Mo Bros and Mo Sistas celebrate the Mo at the end of November, attending Movember's costumed Gala Partés and vie for the title of Man of Movember and Miss Movember. Gala Partés will be held in Halifax, Montreal, Toronto, Calgary, Edmonton, Vancouver and Victoria. Details for these events will be posted on www.Movember.com.

"The moustache is our ribbon," said Movember Co-Founder and CEO Adam Garone. "If you don't normally have a moustache, you're compelled to explain your new look to everyone, which starts conversations about prostate cancer and men's health issues. We are very proud to have raised almost $3 million for Prostate Cancer Canada to date and look forward to seeing even more Mo growth in 2009."

Since its inception as a formal charity in 2004, Movember has raised over $51 million (CAD) globally and is continuously working to increase awareness of prostate cancer within the community and change the attitude men have about their health. Movember is the world's biggest event supporting men's health.

This year's Canadian Movember campaign will be sponsored by Canadian Club, Dermalogica, smart Canada, and WAHL.

About Movember

Movember is a global charity event that invites men to grow moustaches (or Mos) for the month of November. The moustache serves as the 'ribbon' and the vehicle by which participants in Movember raise funds and awareness for men's health - specifically prostate and testicular cancer. Movember aims to reduce the number of preventable male deaths by raising funds and creating awareness for cancer affecting men. Since Movember's inception in 2003, over 372,000 Mo Bros have grown moustaches to change the face of men's health. For more information please visit www.ca.movember.com.

SOURCE MOVEMBER

For further information: For further information: or to coordinate interviews, please contact Jo-Anne Stayner, Smak, joanne@smak.ca, (604) 603-0657

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