Mountain Equipment Co-op invites you to participate in the city's annual In Town Without My Car! day



    MONTREAL, Sept. 17 /CNW Telbec/ - Lace up your running shoes and get out
your biking gear because In Town Without My Car! day is right around the
corner and Mountain Equipment Co-op (MEC) wants you to have fun, and do your
part! On Thursday, September 20th, MEC invites you to take action during the
city's fifth edition of the car-free day in Montreal!
    "MEC is determined to protect the environment and promote self-propelled
alternative transportation to reduce the harmful effects of greenhouse gases
in Montreal and in Quebec. We are proud to be involved in this year's In Town
Without My Car! day and look forward to greeting the public at our kiosk!"
says Selma Filali, Director, Marketing and Communications (Quebec) at Mountain
Equipment Co-op.
    Walk, ride or use public transportation to get to town and visit the MEC
kiosk between 10 AM and 2 PM to get a free minor bike tune-up or cycle your
energy to make your very own smoothie with the help of our revolutionary Bike
Blender! Answer the on-site quiz and have the chance to win great prizes,
including backpacks and water bottles every fifteen minutes. In addition, MEC
will also be offering trips in cycle rickshaws so that you can visit all areas
of the In Town Without My Car! day perimeter with ease.
    To show their true commitment to the event, MEC employees participating
in the event will be biking from the MEC store at Marché Central to the kiosk
located downtown at the corner of Ste-Catherine street and Union.

    About In Town Without My Car! day

    In Town Without My Car! day is an event organized by the Agence
métropolitaine de transport (AMT), in collaboration with a number of partners,
including MEC. As a sponsor, MEC has provided shirts for the volunteers and
numerous prizes including a full biking accessories kit worth $1,000.
    A full day of activities has been organized including a free concert,
three different themed areas and a number of informational kiosks. The
perimeter will be closed to traffic from 9:30 AM to 3:30 PM between           
 de Maisonneuve and René-Lévesque, and McGill College and Saint-Urbain.
Montreal is one of 1,500 cities participating in the event.

    About Mountain Equipment Co-op

    MEC is Canada's leading retailer of outdoor clothing and equipment,
providing quality products and services for self-propelled activities like
hiking, climbing and skiing. Established in 1971, MEC has more than
2.6 million members throughout Canada and around the world. Widely recognized
for its commitment to community and sustainability, MEC recently joined One
Percent For The Planet, an alliance of some 500 companies in 20 countries that
annually allocate one per cent of their total revenues towards environmental
initiatives.




For further information:

For further information: Maryse Duscheneau, Communications coordinator,
Mountain Equipment Co-op, (514) 523-0743 ext. 229; Daphne Weatherby, Account
Manager, Edelman, (514) 844-6665, ext. 225

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Mountain Equipment Co-Op

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