World's First Motion-enhanced Seat Technology Available at Two U.S. Movie
LONGUEUIL, QC, April 2 /CNW Telbec/ - Heading to the movies just became a
more "moving" experience, thanks to new motion-activated theater seats
available for theatergoers, D-BOX Technologies announced today. Beginning
April 3, audiences will experience the seats with the release of Universal
Pictures' new action-thriller, Fast & Furious.
D-BOX Technologies will debut its Motion Systems for the first time
during this theatrical release. The seats are equipped with the company's
Motion technology and powered by D-BOX Motion Effects that corresponds to the
action taking place onscreen, causing the seats to tilt and shake in perfect
synchronization with the onscreen action.
Audience members will feel all the shifts and rumbles of an opening
hijacking sequence, however the seats will remain still during the quieter,
dialogue-driven scenes. The seats are in motion for about a third of the film,
including intelligent vibrations that move along to the soundtrack and
stronger movements for the action scenes.
"We are thrilled to finally offer our Motion Systems for the public to
experience," stated President and CEO of D-BOX Technologies, Claude McMaster.
"Not since the creation of surround sound and 3D has there been a movie
theater innovation like our Motion Code(TM) technology. The movements that
these seats make are very sophisticated; the audience will not be jostled
around the entire movie, rather they will feel much more a part of the action
taking place onscreen. Our goal is to provide moviegoers with an unmatched
realistic immersive experience."
D-BOX's Motion Systems will debut April 3 at the Mann Chinese 6 Theatre
in Hollywood and UltraStar Surprise Pointe 14 in Arizona - the first two movie
theaters in the world to feature the innovative technology, incorporating
motion as the next dimension in moviegoing.
For additional information about each theater location or to purchase
D-BOX tickets, visit www.manntheatres.com for Mann's Chinese 6 in Hollywood or
www.ultrastarmovies.com for UltraStar Cinemas in Arizona.
D-BOX Technologies designs and manufactures leading edge high-technology
motion systems mainly suited to the needs of the entertainment industry. With
its unique, patented technology, "D-BOX Motion Code(TM)" uses motion codes
specifically programmed for each film, TV program or video game, which are
sent to a motion generating system integrated within either a platform or a
seat. The resulting motion is perfectly synchronized with all onscreen action,
creating an unmatched realistic, immersive experience. To date, D-BOX MOTION
CODE(TM) is available on more than 850 video titles. Accordingly, many
prominent Hollywood studios have started embedding D-BOX MOTION CODE(TM) on
many Blu-ray(TM) format releases. By reaching agreements with the leaders of
both the motion picture and gaming industries, D-BOX's award-winning motion
technology is gradually proving itself as a new global standard in the
entertainment world. D-BOX is a publicly traded company listed on the TSX
Venture exchange under the symbol DBO.a. For further information please see
D-BOX(R) is a registered trademark and D-BOX MOTION CODE is a trademark
of D-BOX Technologies Inc. Other names are for informational purposes only and
may be trademarks of their respective owners.
For further information:
For further information: Mr. Guy Marcoux, Director of Marketing, D-BOX
Technologies Inc., (450) 442-3003, extension 263, email@example.com; Investor
Relations: Mr. Marc Jasmin CMA, Partner, Jasmin-Dumais Financial
Communications Inc, (514) 231-2360, firstname.lastname@example.org; For media inquiries:
Jan Bracamonte (Crosby/Wright), (480) 367-1112, email@example.com; Amy
Smith (Crosby/Wright), (480) 367-1112, firstname.lastname@example.org