TORONTO, May 26 /CNW Telbec/ - Most voters in Alberta think CBC funding
should be increased and that Prime Minister Harper harbors a hostile agenda
toward the national public broadcaster. These are among the finding of a new
national Pollara survey released today.
Among Alberta voters Pollara found:
- 56% agree "CBC provides value for taxpayers' money".
- 70% agree that the current level of CBC funding is "insufficient to
maintain a unique and vibrant Canadian identity and culture".
- Half (51%) believe CBC funding should be increased from $33 to $40 per
citizen as recommended by the House of Commons Heritage Committee and
another 19% think this increase is too low.
A $170 million funding shortfall and Ottawa's decision to review CBC's
budget to find new potential cuts of up to $56 million - pressures that are
diminishing the CBC's creative capacity and programs, leading to 800 layoffs -
are in full view of Canadians.
Against this backdrop Pollara finds Canadians to believe that Prime
Minister Harper is intent on hobbling the CBC. This belief is shared by voters
- 58% of Alberta respondents agreed that "Prime Minister Harper and the
Conservative government are hostile to the CBC and would like to
diminish public broadcasting in Canada".
- 67% of Alberta respondents agree that "Canada's level of public
broadcaster funding is indicative of the federal government's treatment
of the cultural sector overall". 21% disagree and 13% don't know.
- 44% of Alberta respondents agreed that when it comes to the CBC "the
Harper government has a hidden agenda that favours private corporate
broadcasters". 34% disagree and 23% don't know.
"The good news is that Harper's disdainful treatment of the CBC flies in
the face of public opinion," says Ian Morrison, spokesperson for the broadcast
watchdog group Friends of Canadian Broadcasting which commissioned the survey.
Seven-in-ten (70%) of voters in Alberta would like to see CBC
strengthened in Alberta (23% disagree), while 71% agree that "we should build
a new CBC capable of providing high quality Canadian programming with strong
regional content throughout Canada".
Other highlights from the Pollara survey of Alberta voters:
- 71% tune in to some form of CBC programming every week.
- 82% rate the CBC's performance in fulfilling its mandate 'good', 'very
good' or 'excellent".
- 77% believe "the CBC is important in protecting Canadian identity and
- 72% believe CBC "is best suited to provide Canadian programming on TV".
- 37% believe that "privatizing and commercializing the CBC is the right
thing to do", 50% disagree, and 13% don't know.
- 59% of Canadians believe the CBC should be held "most responsible for
ensuring that Canadian programming continues to be an integral part of
the Canadian economy and culture", 26% favour private broadcasters, 13%
cable and satellite companies and 2% Internet content providers.
- The vast majority of Albertans want to see an end to the Prime Minister
hand picking people to lead the CBC. 81% believe the CBC's Board of
Directors should be appointed through a non-political process and 91%
believe CBC President should be appointed at arms length from the
FRIENDS commissioned POLLARA to survey a random sample of 3,361 Canadians
18 year of age or older. The rate of accuracy for Alberta regional data is
5.14% nineteen times in twenty. National results are considered accurate to
+/- 1.69% nineteen times out of twenty. This survey was in the field from
April 20 to 24, 2009
Friends of Canadian Broadcasting is a watchdog group dedicated to the
promotion and preservation of Canadian content on radio and TV. Friends is
non-partisan and is not affiliated with any broadcaster.
Full details available at : www.friends.ca
For further information:
For further information: Jim Thompson, (613) 447-9592