Mortgage Alliance's RightMortgage(R) hits $100,000,000 in sales - In just over 45 Days!



    TORONTO, Jan. 23 /CNW/ - The exclusive RightMortgage(R) product launched
by The Mortgage Alliance Company and Multi-Prets on November 13th 2007 has
generated over one hundred million dollars in mortgage sales since its
November 2007 launch across Canada.
    "It is obviously apparent that our new RightMortgage(R) product has
struck a strong connection with the Canadian mortgage purchaser," says Michael
Beckette, President & C.E.O. of Mortgage Alliance.
    "We had a steadfast belief that this new 'self-selecting' product which
enables the consumer to choose their own mortgage options and terms, would
resonate with both our 1,600 mortgage professionals and the 'ultimate
consumer'. We just didn't think it would happen this quickly!"
    Michael went on to say that "the product and system was deliberately
designed to 'de-mystify' the mortgage process for the home purchaser or
mortgage renewer. People appreciate the 'transparent' approach to building
their own mortgage with the terms they want and as a result, can immediately
see the affect on the overall rate via our RightMortgage(R) Calculator."
    RightMortgage(R) sales have been brisk all across the country with
Ontario, Quebec and Alberta showing the highest levels of RightMortgage(R)
transactions.
    "If the past 45 days have been any indication of the consumer's
enthusiasm, then we're looking at one of the best mortgage product launches in
recent Canadian history," said Mr. Beckette.
    "It's our Mortgage professionals and their collective talent in guiding
clients through the (sometimes) confusing and intimidating mortgage process
that has unquestionably affected total positive response to date."
    Our desire to become the first consumer recognized brand within the
Mortgage Brokerage industry drives us to be more imaginative and innovative to
offer new systems and products - backed by the very best professionals.
    Mortgage Alliance has grown to become Canada's number one National
Mortgage Brokerage network in just over ten years, employing over sixteen
hundred Mortgage consultants, with 40 Franchise offices and regional offices
in Nova Scotia, Quebec, Ontario, Alberta and Vancouver.





For further information:

For further information: please contact Michael Beckette at (416)
499-5454, extension 235

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MORTGAGE ALLIANCE

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