Mortgage Alliance RightMortgage(R) hits $1,000,000,000.00 in sales in less than a year!



    TORONTO, Oct. 14 /CNW/ - In an economy and marketplace that has seen
Financial and Mortgage icons south of the border declare insolvency and others
in Canada retreating, there is one Canadian company that is GROWING and now
has achieved a milestone in the land of new mortgage product launches.
    The RightMortgage(R) (a product and process that was specifically
designed to de-mystify the mortgage process allowing clients to self-select
their own terms, features and rate) is approaching $1,000,000,000.00 in sales
in less than a year after its launch in Canada.
    Michael Beckette, President and C.E.O. of Mortgage Alliance credits the
success for the RightMortgage(R) to simply listening to Canadian mortgage
shoppers and clearly understanding their anxieties.
    "We wanted to engineer a mortgage process and product that put the
customer first by tailoring each individual mortgage to the "real" needs and
wants of our clients" said Mr. Beckette. "Our research demonstrated a sincere
confusion amongst Canadian consumers when speaking with them about their
knowledge and comprehension regarding 'how different features and terms can
consequently impact their overall rate of the product."
    "I think everyone initially wants all the special features in their
mortgage for example - prepayment privileges - but only a very small
percentage of consumers actually use the annual opportunity, yet their
mortgage term rate was based at the on-set by incorporating that feature into
their mortgage."
    "When clients are shown the direct and immediate impact of desired
features and benefits via a unique "RightMortgage(R) Calculator, they can make
decisions they're comfortable living with for the term of the mortgage -
before they sign on the bottom line."
    Reaching the $1,000,000,000 milestone in less than a year makes the
RightMortgage(R) one of the most successful mortgage launches in recent
Canadian history...so much so, that it has been listed within the Canadian
mortgage tables produced by Fiscal Agents located in such publications and
on-line entities like the National Post, Toronto Star, Sympatico/msn,
Canada.com and Yahoo - just to name a few. Mortgage Alliance is one of the
first Mortgage Brokerage companies in Canada to have its own product listed in
these "consumer-resource" tables.
    A recent radio interview conducted with Mr. Beckette will also be
available for your review regarding the upcoming $1,000,000,000 in
RightMortgage(R) sales milestone.





For further information:

For further information: please contact Michael Beckette at (416)
499-5454 extension 235, or mbeckette@mortgagealliance.com; or Louie Bettio,
(416) 499-5454 extension 214, or lbettio@mortgagealliance.com

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