Mortgage Alliance launches new Radio Campaign



    On February 25th, Mortgage Alliance will launch its most aggressive
    program to date, with a new National Radio campaign.

    TORONTO, Feb. 21 /CNW/ - In just 10 years, Mortgage Alliance has grown to
become Canada's largest independent mortgage brokerage company by
understanding that each Canadian is different and that their mortgage
selection should be as diverse and unique as they are - democratizing the
mortgage product and process for every Canadian.
    This campaign brings with it, new product offerings - from the all-new
Mortgage Alliance MasterCard, The revolutionary "Right Mortgage" product, The
Mortgage Alliance Credit Protection, and the newly introduced "Right Woman's
Mortgage."
    And married with the Right Woman's radio ad is an adjoining thirty second
spot which announces the June 1st 2008 charity event where Mortgage Alliance
executives will embark on a cross-Canada (7,500 kilometer) motorcycle ride in
support of "The Weekend to End Breast Cancer", benefiting the Campbell Family
Institute at the Princess Margaret. Listeners will be directed to the
Rightmortgage.ca website, where they can find details for making donations and
discover opportunities where other motorcycling enthusiasts can join the ride.

    National media markets include, Toronto, Ottawa, Calgary, Vancouver and
Edmonton. (30:second and 60:second executions). Campaign airs for 6 weeks.

    
    -----------------------------------------------------
    TORONTO    OTTAWA     CALGARY    EDMONTON   VANCOUVER
    -------    ------     -------    --------   ---------

    CHFI-FM    CJMJ-FM    CKRY-FM    CISN-FM    CKLG-FM
    CHUM-FM    CKQB-FM    CJAY-FM    CFMG-FM    CHQM-FM
    CJEZ-FM    CHEZ-FM    CKIS-FM    CFBR       CFMI-FM
    CKFM-FM    CFRA       CHQR       CHED       CKNW
    CFRB       CFGO                             CKZZ-FM
    CILQ-FM
    CING-FM
    -----------------------------------------------------
    

    In addition, this campaign introduces the 2008 Mortgage Alliance
"$100,000 Minimize your Mortgage Sweepstakes." Launched in 2007, this
promotion gives customers an opportunity to win up to $100,000 towards their
mortgage. The draw for the lucky 2007 Grand Prize Winner will be held on
February 28th, 2008.





For further information:

For further information: Michael Beckette, President & C.E.O.,
1-877-366-3487, Local (416) 499-5454, mbeckette@mortgagealliance.com or Louie
Bettio, Brand Champion, 1-877-366-3487, Local (416) 499-5454,
lbettio@mortgagealliance.com

Organization Profile

MORTGAGE ALLIANCE

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890