VALCOURT, Quebec, June 6 /CNW/ -- BRP welcomes Spyder(TM) owners from
throughout North America to the company's headquarters in Valcourt, Quebec,
Canada for the Inaugural Spyder Homecoming Owner Event on June 6, 2008. More
than 350 owners of the recently launched three-wheeled roadster will ride to
Valcourt from various starting points throughout the U.S. and Canada.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080606/NYF006 )
"There are going to be a lot of heads turning and jaws dropping along the
way as riders make the trip -- in many cases hundreds of kilometres -- to the
birthplace of the Spyder roadster," said Yves Leduc, vice-president and
general manager, Can-Am division. "One Spyder has enough 'wow-factor' to
impress a crowd, but combining this number of roadsters in one location is a
BRP executives, including the president and CEO, Jose Boisjoli, will
greet each rider and passenger in Valcourt as they arrive from 17 U.S. states
and 3 Canadian provinces. Once in Valcourt, participants will experience the
first ever public tour of the Spyder roadster assembly line. They will also
attend various festivities throughout the day and have the opportunity to meet
with BRP employees who contributed in bringing this paradigm-shifting product
to the market.
"This is truly a historic occasion as it gathers the first pioneers of
the Spyder Community," said Boisjoli. "It is an honour for us to welcome these
owners who are among the first to adopt BRP's innovation for the open road."
BRP introduced the Spyder roadster to the world in February 2007. It
became available at dealerships in 11 U.S. states and 4 Canadian provinces in
the fall. In response to strong market demand, the launch schedule was stepped
up and enthusiasts now have the opportunity to purchase the roadster in 35
states, 5 provinces and 20 international markets.
The Can-Am(TM) Spyder roadster will soon be available at dealerships or
distributors in 20 countries on 3 continents. (Visit can-am.brp.com for a
complete list of states, provinces and international markets).
Inaugural Spyder Homecoming Owner Event
The Inaugural Spyder(TM) Homecoming Owner Event was conceived first and
foremost for BRP to recognize its initial Can-Am(TM) Spyder roadster owners
and celebrate the Spyder community and culture. It is a historical, milestone
event in the eyes of BRP -- the Spyder has been in the works for nearly a
Owners will meet at designated locations (listed below) early in the
morning of June 6, 2008 and then ride together to Valcourt, Quebec, the
birthplace of the Spyder roadster.
The event is an opportunity for BRP to show Spyder owners its commitment
to designing and producing a line-up of the most innovative powersports
vehicles available, including the Spyder roadster. Along with the first public
viewing of the Spyder production line, attendees will have the opportunity to
learn about other BRP products -- Can-Am ATVs, Sea-Doo(R) watercraft and sport
boats, Ski-Doo(R) snowmobiles and Evinrude(R) outboard engines.
The SpyderRyder Community
The Homecoming Event is a platform for Spyder owners to truly get to know
each other. From the very beginning when riders gear up to hit the open road,
owners will meet, swap stories and immerse themselves in the Spyder culture.
Many of the owners have been communicating via BRP's www.SpyderRyder.com
Spyder community Web site, and this serves as a chance to put faces with names
and get to know others that live the Spyder lifestyle.
There are more than 350 owners registered to attend the event. Below is a
breakdown of attendees by state/province (as of June 3, 2008).
Arizona Connecticut Florida Georgia Illinois
2 5 5 1 1
Louisiana Massachusetts Michigan North Carolina New Jersey
2 14 6 1 3
New York Ohio Pennsylvania Tennessee Texas
42 2 6 2 4
Virginia Vermont Manitoba Ontario Quebec
1 3 1 5 256
-- A helicopter will be following the Lake George and Plattsburgh group
once they enter Canada to get overhead shots of the Spyder owners
riding into Valcourt
-- Owners will receive a commemorative pin honouring them as one of the
first Spyder owners and for attending the Inaugural Valcourt
Homecoming Owner Event
-- Awards will be given to owners in several categories, including best
Spyder personalisation, farthest traveled to Valcourt and most
kilometres to date on a Spyder
-- Attendees will have the opportunity to visit the renowned J.A.
Bombardier Museum and see the evolution of the industry, starting
with the first snowmobile - the 1959 Ski-Doo snowmobile.
Bombardier Recreational Products Inc. (BRP), a privately-held company, is
a world leader in the design, development, manufacturing, distribution and
marketing of motorised recreational vehicles. Its portfolio of brands and
products includes: Ski-Doo(R) and Lynx(TM) snowmobiles, Sea-Doo(R) watercraft
and sport boats, Evinrude(R) and Johnson(R) outboard engines, direct injection
technologies such as E-TEC(R), Can-Am(TM) all-terrain vehicles and roadsters,
as well as Rotax(R) engines and karts.
(R), TM and the BRP logo are trademarks of Bombardier Recreational
Products Inc. or its affiliates.
Communications and Public Affairs
Canada and USA: International:
Marc R. Lacroix Adrien De Alexandris
Marketing Director Product Manager, Can-Am
Can-Am Spyder roadster International Division
Office: 450.532.5023 450.532.6413
Cell: 819.572.0183 email@example.com
For further information:
For further information: Corporate: Johanne Denault, Manager,
Communications and Public Affairs, +1-450-532-5173, firstname.lastname@example.org,
or Product: Canada and USA: Marc R. Lacroix, Marketing Director, Can-Am Spyder
roadster, Office, +1-450-532-5023, Cell: +1-819-572-0183,
email@example.com, or International: Adrien De Alexandris, Product
Manager, Can-Am, International Division, +1-450-532-6413,
firstname.lastname@example.org; Web Site: http://can-am.brp.com