Popular urban passenger vehicle builds on successful formula with
updated styling, new technologies, more power and improved fuel economy
New six-speed transmissions and direct injection help Soul deliver up to
34 miles per gallon
Award-winning Soul receives stylish updates and new technologies such as
gasoline direct injection and a new Infinity premium audio system
NEW YORK, April 21 /CNW/ - The product that began Kia Motors' design-led
transformation returns to New York with a fresh and updated look, more
power, and the same funky demeanour consumers have come to love from
the compact crossover. Kia Motors today pulled the cover off the
mid-cycle update to its iconic Soul urban passenger vehicle at the New
York International Auto Show (NYIAS). The wildly successful Soul is
fine-tuned for 2012 with a significant number of technology and
powertrain enhancements with an emphasis on delivering more power and
improved fuel efficiency.
"The iconic vehicle that began our design-led transformation in early
2009 has been further refined to include the latest technological
advancements while maintaining its cool factor of the Soul" said Robert
Staffieri, Director of Marketing Kia Canada Inc. "Gasoline Direct
Injection (GDI) technology adds even better fuel efficiency and power
to this multiple award winning vehicle."
Since debuting in Spring 2009, Soul has earned a trophy case full of
prestigious awards, including earning a 2009, 2010 and 2011 "Top Safety
Pick" from the Insurance Institute for Highway Safety (IIHS), being
named a Consumers Digest "Best Buy," achieving a "Top RecommendedSM Vehicle for 2011" by Edmunds.com, being a recipient of the "Best Family Cars for 2010" designation by Edmunds.com and Parents Magazine, recognized as "Best Hatchback of 2010" by Cars.com and being named to TopSpeed.com's "Top Ten Small Cars For Under $20K."
More Power, Less Fuel
The 2012 Soul will amplify the fun-to-drive factor with significant
horsepower and fuel economy increases with new six-speed transmissions
and the ability to deliver up to 34 miles per gallon on the highway. A
new 1.6-litre Gasoline Direct Injection (GDI) engine mated to a
six-speed manual transmission produces 135 horsepower (an 11 per cent
increase in horsepower from the previous engine) and 121 pound-feet of
torque. For those looking for a boost in power, a new 2.0-liter
four-cylinder engine is available with either the six-speed manual or a
six-speed automatic transmission. The latter engine produces 160
horsepower (a 13 percent increase in horsepower from the previous
engine) and 143 pound-feet of torque, and is standard on Soul+, Soul! and Soul sport models. Fuel economy for the 1.6-litre comes in at an impressive 28/34 mpg1 (city/highway), three miles per gallon more than the previous engine
while the 2.0-litre offers a fuel-sipping 27/33 mpg for both the
automatic and manual transmissions2.
More Style & Refinement
In addition to the 2012 Soul's performance upgrades, the mid-cycle
refresh also introduces a number of significant design and performance
improvements. On the outside, Soul is freshened with subtle changes
that its legion of fans will instantly recognize from new projector
headlamps with LED daytime running lights that are slightly bulged, to
a redesigned hood and new front and rear bumpers. New and modern LED
rear light clusters enhance the Soul's unique design while the overall
shape of the vehicle was finessed to give Soul a smoother and more
streamlined silhouette. New for 2012, Soul buyers can choose from two
new, exotic exterior paint colors - Canyon and Moss - that complement a
wide palette of existing colors. Inside and new for 2012, an Infinity
premium audio system is available on Soul+ models and standard on Soul! and Soul sport models for a more robust listening experience. Also new for 2012 on
Soul! and Soul sport models is UVO powered by Microsoft®3 in-car hands-free communication and infotainment system and available
premium package that includes heated front seats, leather seat trim,
automatic climate control, navigation system (in lieu of UVO system)
and push-button start for added upscale comforts.
Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, the base trim, offering standard convenience features, including air
conditioning, power windows, door locks and mirrors, available SIRIUS® Satellite Radio with three months complimentary service4 and MP3 connectivity.
Edgy and Confident Exterior
Lauded for its standout design, the versatile five-door's low, wide
stance is complemented by an angled window line and rounded nose. The
beltline rises from the front wheel arch to create a gentle wedge shape
that continues under and around the rear side window.
Offering plenty of standard features, the Soul trim features a
chrome-accented grille, clear lens auto-off headlamps, body-colour door
handles and side mirrors, black body side molding, rear wiper/washer,
variable intermittent windshield wipers, front and rear disc brakes and
15-inch steel wheels fitted with P195/65R15 tires.
Upgrading to the Soul+ the 2.0-liter engine adds keyless remote entry
with flip key, Bluetooth®5 hands-free phone connectivity, privacy glass on the hatch and rear
side windows, body-colour door handles and dual body-colour power side
mirrors with integrated turn signals, along with 16-inch alloy wheels
with P205/55R16 tires. Soul+ also comes with optional front fog lamps
and a power sunroof.
The Soul! adds a power sunroof, new LED day time running lights with projector
headlamps, LED tail lamps and fog lamps, body-coloured bumper and
18-inch alloy wheels paired with P235/45R18 tires standard. The
dynamic Soul sport builds off of the Soul+ trim and adds an Infinity audio system, UVO
powered by Microsoft®, rear camera display6, Supervision™ meter cluster, unique body color front and rear fascias,
side sills, rear spoiler, 18-inch alloy wheels, heated outside mirrors,
and fog lamps wholly personifying the athletic, urban look Soul
Adding to the distinctiveness of Soul, buyers can choose from a wide
palate of exotic exterior paint colours, including: Canyon and Moss
(new for 2012), Dune and Clear White; metallic tones of Shadow,
Titanium and Bright Silver; red-hot Molten; Alien green and Denim
blue. Further adding to Soul's stylish and funky appeal, KMA will
continue offering Special Edition Souls7 in the 2012 model year.
Spacious, State-of-the-Art Interior
Inside, Soul envelopes its passengers with a more high-tech, futuristic
cabin featuring a well-equipped blend of technology features at a
tremendous overall value. Soul is a recipient of the Ward's AutoWorld "Grooviest Interior" award for 2010, making the cabin the perfect
personal lounge on wheels or an efficient cargo carrier with 14 storage
zones. Passengers will find comfort in the roomy cabin that offers
40.2/39.6 inches of headroom (front/rear), shoulder room of 55.2/55.1
inches, 42.1/39.0 inches of legroom and a passenger volume of 102.3
Soul's interior design is decidedly influenced by the car's highly
specified audio system. An uncluttered dashboard with a three-dial
instrument cluster, LCD illumination and floating center stack design
is the key visual feature and offers enticing access to the
AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio and
three months complimentary service. Standard USB and auxiliary input
jacks can also be found in the center console with full iPod®8 and MP3 controllability via the audio head unit and steering
wheel-mounted controls achieved with an optional accessory iPod cable.
Additional standard interior features that make the Soul stand out from
the rest include air conditioning, power door locks, illuminated window
switches, power windows with driver's side auto-down, external
temperature display and digital clock in the radio, an upper storage
bin, dual-level glove box, 12-volt power outlet, rear window defroster,
cargo area light and a dome light with delay out. Soul is stylishly
appointed with black cloth seats, adding to its comfortable interior.
A 60/40 split-folding rear seat with headrest height adjustment offers
multiple seating and cargo arrangements depending on driver and
Soul+ with manual transmission offers additional standard features,
including telescoping steering column, a leather-wrapped steering wheel
and shift knob, steering wheel-mounted controls, cruise control (on
automatic transmission models only) hands-free Bluetooth® wireless technology connectivity, dual 12-volt power outlets and tweeter
speakers, all enhancing creature comforts on the road. Standard on the
Soul+ is a covered upper storage bin, dual visor vanity mirrors with
covers and dual map lights, while black cloth seats are adorned with
Soul logo inserts. An optional Audio Upgrade Package also is available
for Soul+ featuring an Infinity audio system with UVO technology that
enhances the sound with a center speaker, subwoofer, external amplifier
and speaker lights in a rainbow of colors that pulse to the beat of the
music or add mood lighting. A rear camera display is part of the audio
upgrade package for enhanced visibility.
Advancing to the Soul! adds carpeted floor mats, combined with sand-black cloth interior trim
with houndstooth inserts for a distinguishing Soul style. The Soul! also includes an Infinity audio system standard, UVO technology and a
rear camera display, for a high-tech in-cabin experience.
For those with more active lifestyles looking for even more
exhilaration, the Soul sport offers a sport-tuned suspension, prominent and bold red-black interior
trim with red-trimmed cloth seats and metal-finish interior accents.
For 2012, Soul! and Soul sport models offer available premium package items like heated leather seats,
automatic climate control, navigation system (in lieu of UVO system)
and push-button start for added upscale comforts.
Soul is different, right down to its platform. With its own
distinguished style, Soul features front-wheel drive, a high roofline
and a wide, distinctive stance. Built with a wheelbase of 100.4
inches, an overall length of 161.6 inches, an overall width of 70.3
inches and overall height of 63.4 inches, the Soul offers a comfortable
interior with roomy seating for up to five passengers. Constructed
with more than 70 per cent high-tensile-strength steel to enhance
structural strength without adding a lot of weight, the Kia-engineered
body achieves high torsional stiffness, benefiting handling, ride
quality and refinement.
Additional measures to help ensure good noise vibration and harshness
(NVH) reduction qualities also are fitted throughout the Soul,
including a thicker dash insulation panel, an A-pillar noise-absorber
pad and an optimized exhaust silencer, a vibration-damper, a center
floor anti-vibration pad, and vinyl sealing on door trim. All Soul+,
Soul! and Soul sport trims also receive an added sub-frame dynamic damper and a heavy engine
support dynamic damper, which help lessen transfer of NVH into the
Soul features a fully independent, sub-frame mounted front suspension
system with MacPherson struts, coil springs, rear monotube gas shock
absorbers and stabilizer bar designed to maximize the friction between
the tires and the road, providing steering stability with responsive
handling to offer passengers optimal comfort. At the rear, Soul's
suspension is sub-frame mounted with a transverse torsion beam axle
with trailing arms, coil springs and gas shock absorbers for a smooth
ride and minimum intrusion into the cargo space. Soul sport models feature a sport-tuned suspension that includes firmer springs, re-tuned
shock absorbers and a larger front stabilizer bar resulting in a
lively, more energetic ride.
Standard Kia Safety Features
All Soul models continue to offer the same high level of standard safety
equipment as all Kia vehicles, offering a comprehensive list of safety
features, including front seat active headrests, dual front advanced
airbags, front seat-mounted and full-length side curtain airbags9. An Antilock Brake System (ABS), Electronic Stability Control (ESC),
Traction Control System (TCS), Electronic Brake Distribution (EBD),
Brake Assist System (BAS) and Hill-start Assist Control (HAC) are
standard, as are front and rear crumple zones, side-impact door beams,
impact-absorbing steering column and a Lower Anchors and Tethers for
The 2012 Kia Soul will be available in Canadian showrooms later in 2011.
Like all Kia models in Canada, the 2012 Soul is covered by a
comprehensive warranty program, which offers unprecedented consumer
protection. Included in this program are a five-year or 100,000-km
limited powertrain warranty, a five-year or 100,000-km limited
comprehensive warranty, and a five-year unlimited-km anti-perforation
warranty. A five-year/100,000-km roadside assistance plan is also part
of the comprehensive coverage program.
2011 Kia Canada Inc. Product Line
Kia's 2011 model year vehicle line includes the Sorento CUV, Sportage
compact CUV, Optima midsize sedan, Soul urban passenger vehicle, Forte
compact sedan, Forte 5-door compact hatchback, Forte Koup two-door
coupe, Rondo urban utility vehicle, Sedona minivan, Rio sub-compact
sedan and Rio5 sub-compact hatchback.
Editor's Note: High resolution images of the Kia Soul can be downloaded
Kia Canada Inc. (www.kia.ca)-- a maker of quality vehicles for the young-at-heart -- is a subsidiary
of Kia Motors Corporation (KMC) in Korea was founded in 1999 and sells
and services high quality class leading vehicles like the Soul, Forte
and Sorento through a network of 171 dealers nationwide. Kia Canada
Inc. employs 141 people in its Mississauga, Ontario headquarters and
four regional offices across Canada. Kia Motors Corporation continues
to showcase the company's global commitment to surpassing customer
expectations through continuous automotive innovation.
*NOTE: All information is US model specific and related to Kia Motors of
America, Inc. Canadian model information and specifications may
1 2011 EPA fuel economy estimates. Actual mileage may vary.
2 Based on manufacturer's fuel economy estimates. Actual mileage may
3 Microsoft is a registered trademark of Microsoft Corporation in the
United States and/or other countries.
4 SIRIUS, XM and all related marks and logos are trademarks of SIRIUS XM
Radio Inc. and its subsidiaries. SIRIUS Radio requires a subscription,
sold separately after 3-month trial subscription included with vehicle
purchase. Prices and programming are provided by SIRIUS and are subject
to change. Subscriptions governed by SIRIUS Terms & Conditions
available at sirius.com. SIRIUS Radio U.S. service available only to
those at least 18 years of age in the 48 contiguous United States, D.C.
and Puerto Rico (with coverage limitations).
5 A compatible Bluetooth® wireless technology-enabled cell phone is required to use Bluetooth® wireless technology. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG,
Inc. and any use of such marks by Kia is under license. Other
trademarks and trade names are those of their respective owners.
6 The rear-view backup camera is not a substitute for proper and safe
backing-up procedures. Always drive safely and use caution when backing
7 Special Edition Soul vehicles will have limited availability while
supplies last. Vehicles will not be available in all regions. See
dealers for details.
8 Optional Kia accessory cable required for iPod® mobile digital device
connectivity; both sold separately. iPod® is a registered trademark of
9 For maximum protection, always wear your seat belt.
SOURCE KIA Canada Inc.
For further information:
Kia Canada Inc. Media Contacts:
National Marketing Manager
PR and Marketing Coordinator