Mood Media's Touch Partners with Qdoba Mexican Grill to Feature New Independent Music

Qdoba Mexican Grill continues its ongoing commitment to feature rising talent in the indiesphere with this month's featured artist Ivan & Alyosha

DENVER, June 17, 2011 /CNW/ - Qdoba Mexican Grill, known for its wide variety of fresh and innovative Mexican cuisine options, and Touch, the experience design team of Muzak, recently acquired by Mood Media, have partnered to promote rising independent music talent.  While Qdoba has always featured indie-festival mainstays like Diego Garcia and the Kopecky Family Band, Qdoba now features a new artist each month, selected by Touch to sonically best reflect Qdoba's artisanal, handcrafted aesthetic and reinforce Qdoba's passion for ingredients. Every month, Touch selects the new artist, licenses a free download and delivers it to Qdoba's website via a proprietary web player. During the month of June, Qdoba.com is offering a free download of "Fathers Be Kind" by Ivan & Alyosha, the duo who recently cracked the iTunes Top 100.

"The connection between fresh food and fresh talent is the crux of this campaign. It is the 'must have' factor," said Doug Thielen, Qdoba's Manager of Non-Traditional Marketing & Public Relations. "We rely on the team at Touch to identify artists with the right sound at just the right moment in their careers, and they have had a great track record."

As part of their shared commitment to indiesphere talent, Touch and Qdoba partnered to promote many of these featured acts at a two-day event during 2011's SXSW Festival in Austin, TX.  The event was ranked by Pitchfork Media as one "not to miss" during SXSW.  The event received 14,000 RSVPs and more than 2,000 VIP attendees sampled Qdoba's new products.

Touch is currently developing a 'free download' campaign for visitors to Qdoba's booth at the upcoming Village Voice 4 Knots Music Festival in New York City's South Street Seaport (formerly the Siren Music Festival.)

"A well-crafted music sponsorship is good for the recording artist, good for the music label, and good for the sponsor," said Lorne Abony, Chairman and CEO of Mood Media Corporation. "The key is finding ways to extend the brand story through fully integrated media programs that drive exposure from live events, in-store and online. That is where we shine."

About Mood Media Corporation

Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest growing company by PROFIT Magazine is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.

Operating its two principal divisions, In-Store Media and Retail Point-of-Purchase; Mood Media Corporation works with over 470,000 commercial locations in over 39 countries throughout North America, Europe, Asia and Australia.

Through its subsidiaries Mood Media, Muzak, Touch and Mood Entertainment, Mood Media Corporation's products and services reach 150 million people every day in a broad client base including more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining.

ABOUT QDOBA MEXICAN GRILL®

Qdoba Mexican Grill is an artisanal Mexican kitchen where anyone can go to enjoy a fast, handcrafted meal prepared with fresh ingredients and innovative flavors. Each Qdoba restaurant showcases food that celebrates Qdoba's passion for ingredients, a menu full of innovative flavors, handcrafted preparation and inviting service. Founded in Denver in 1995, Qdoba is among the nation's largest Mexican fast-casual chains with more than 500 restaurants in 43 states and the District of Columbia. Qdoba is a wholly owned subsidiary of Jack in the Box Inc. (NASDAQ: JACK). Franchise development rights exist for additional Qdoba Mexican Grill restaurants in areas throughout the nation. For more information about Qdoba or about franchising opportunities with the company, please visit www.qdoba.com.

SOURCE Mood Media Corporation

For further information:

For more information on Mood Media Corporation visit www.moodmedia.com or contact:

Jeremy Jacobs
Fleishman Hillard Inc. (New York)
+1-212-453-2498
jeremy.jacobs@fleishman.com

Alan O'Sullivan
Fleishman-Hillard (London)
+44 20 7395 7017
alan.osullivan@fleishmaneurope.com

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Mood Media Corporation

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