Mood is Upbeat at the IFA 2007




    Organisers and exhibitors thoroughly satisfied with the IFA

    BERLIN, September 2 /CNW/ - After the first three days the interim
assessment of the IFA 2007 by the organizers, gfu and Messe Berlin, is
positive. "We are thoroughly satisfied with the IFA over the first few days,"
announced Dr. Rainer Hecker, Chairman of the Supervisory Board of the gfu, at
the half-way stage of the 47th IFA to be held in Berlin. Dr. Christian Goke,
Chief Operating Officer of Messe Berlin, summed up by saying: "During the
first three days over 100,000 people attended what is one of the world's
largest events for the CE industry in Berlin. Judging by the reaction of trade
visitors to the products from the consumer electronics industry exhibitors can
confidently expect full order books." This has already been confirmed by many
exhibitors, who have reported particularly keen interest in the areas serving
the needs of dealers and the general public.

    The IFA presents the technical diversity of the consumer electronics
sector in its entirety, with a particular emphasis on the subjects of high
definition media, mobility and interconnectability.

    As Dr. Rainer Hecker pointed out: "The IFA is all set to be a resounding
success. International and domestic exhibitors, trade visitors and media
representatives are already reporting best-ever results. The particular
interaction between trade visitors on the one side and consumers on the other
continues to ensure the success of the IFA."

    Hans-Joachim Kamp, Chairman of the Consumer Electronics trade association
in the ZVEI and a member of the Supervisory Board of the gfu: "The IFA has now
become the leading trade show for the CE industry. This is reflected not only
by the number of exhibitors, which breaks all existing records, but equally by
the rented display area of some 104,000 square metres, and the expected volume
of orders totalling around 2.6 billion euros."

    In addition to technical attractions the IFA is presenting a full
programme of events on all six days for the public.

    Dr. Christian Goke: "Following a sensational start with P!NK we have
prepared a packed programme of entertainment for visitors that has never been
equalled. From now until next Wednesday the halls and the IFA Summer Garden
will feature numerous shows and concerts to delight visitors to the IFA."

    A total of 1.212 exhibitors from 32 countries are displaying a wide and
varied range of new products and highlights at the IFA 2007.




For further information:

For further information: Messe Berlin GmbH Michael T. Hofer Group Press
and Public Relations Director www.messe-berlin.com or IFA Anja Schenk Press
Officer Tel.: +49 30 3038-2217 Fax: +49 30 3038-2071 schenk@messe-berlin.de
www.ifa-berlin.com or gfu Roland M. Stehle Press and Public Relations Tel.:
+49 911 3777900 Fax: +49 911 3777901 stehle@gfu.de www.gfu.de

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MESSE BERLIN GMBH

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