Montreal "Passes Go" to claim the top spot on GLOBAL MONOPOLY game board



    World's Most Popular Board Game announces the 22 cities elected by fans
    worldwide to appear on new Monopoly Here & Now: The World Edition game
    board

    TORONTO, Aug. 20 /CNW Telbec/ - After a worldwide vote, Montréal will
represent the most expensive property on the new Monopoly Here & Now: The
World Edition game board. Latvia's national capital, Riga, joins Montreal to
round out the dark blue property group, the most prestigious property group in
the popular game invented by Charles Darrow in 1935.
    Nearly all the voters from Canada showed their patriotism by also voting
for both Vancouver and Toronto earning the 2 cities a spot on the board.
Vancouver will occupy the Orange property traditionally owned by New York
Avenue and Toronto will occupy the Magenta property traditionally owned by
Virginia Avenue. Canada holds a very unique position of one of only two
countries that has 3 spots on the MONOPOLY Here & Now: The World Edition
board.
    During a six-week period in early 2008, MONOPOLY fans from around the
world voted for the global cities that they would like to see represented on
the first-ever World edition game board. More than 5 million votes were cast
for 70 world-class cities, which ran the alphabetical gamut from Amsterdam to
Zurich. The results of the vote determined 20 of the 22 cities featured in the
game. The 20 cities with the most write-in votes faced off in a bonus vote in
March 2008 and the two with the most votes, Taipei and Gdynia, earned the
brown property spaces on the game board.
    "We hope that fans of the world's most popular board game will enjoy
buying, selling and trading real estate from around the globe in the new
MONOPOLY game that they created with their votes," said Helen Martin, Vice
President of Global Marketing for toy and game-maker Hasbro, Inc.'s
(NYSE:   HAS) MONOPOLY brand. "We are thrilled that the first-ever global game
board includes an interesting mix of cities that showcases the dynamic
cultures, sights and history of the planet."
    The 22 cities that earned spots on the MONOPOLY Here & Now: The World
Edition are as follows, listed in order of property groupings with the highest
rent properties listed first:

    
    - Dark Blue:    Montreal, Riga
    - Green:        Cape Town, Belgrade, Paris
    - Yellow:       Jerusalem, Hong Kong, Beijing
    - Red:          London, New York, Sydney
    - Orange:       Vancouver, Shanghai, Rome
    - Magenta:      Toronto, Kyiv, Istanbul
    - Light Blue:   Athens, Barcelona, Tokyo
    - Brown:        Taipei, Gdynia

    Along with the 22 property spaces featuring world-class global cities, the
game will include updated Chance and Community Chest cards that highlight
events and culturally relevant scenarios from countries around the world.
Players may celebrate at Carnival in Rio de Janeiro, organize an international
music festival or host a St. Patrick's Day festival in Dublin. Additional
changes to the game include the following:

    - Renewable energy sources "Wind Energy" and "Solar Energy" replace
      "Water Works" and "Electric Company."
    - The tokens, houses and hotels reflect icons and styles from all seven
      continents.
    - The game's traditional transportation spaces are modified to highlight
      four types of transportation used by people around the globe: MONOPOLY
      Rail, MONOPOLY Cruise, MONOPOLY Air and MONOPOLY Space.
    

    The new MONOPOLY Here & Now: The World Edition will be available in
stores around the world starting on August 26, 2008. Monopoly Here & Now: The
World Edition will be available in more than 50 countries and in 37 different
languages.
    For more than 70 years, Parker Brothers has celebrated the art of
deal-making through it's ever-popular MONOPOLY games. A couple of years ago,
Parker Brothers launched the Here and Now edition of the game to help update
the board in their respective countries to reflect what the game board would
look like if it were created today instead of in 1935. The worldwide vote in
2008 is the first time that the game received a modern-day makeover on a
global scale.
    Today, fans of the game can play MONOPOLY in a variety of ways that best
fit their schedules and lifestyles. Digital versions of MONOPOLY Here & Now:
The World Edition will be available for download on mobile phones, online at
pogo.com and for console systems including Nintendo Wii, Xbox 360, PS2 and
PS3. The mobile game and online game at pogo.com will be available on
August 27, 2008. The console versions of the game will be available on
October 7, 2008.

    Since 1935, more than 250 million copies of MONOPOLY have been sold in
103 countries and 37 languages. More than 200 different editions of the game
have been published, but the most popular continues to be the classic "Number
Nine." Affectionately known by its original product number, "Number Nine" is
based on the streets of Atlantic City and is nearly identical to Charles
Darrow's original submission to Parker Brothers. The MONOPOLY name and logo,
the distinctive design of the game board, the four corner squares, the
MR. MONOPOLY name and the character, as well as each of the distinctive
elements of the board and playing pieces are trademarks of Hasbro for its
property trading game and game equipment. (C) 2008 Hasbro, All Rights
Reserved.
    Hasbro (NYSE:  HAS) is a worldwide leader in children's and family leisure
time entertainment products and services, including the design, manufacture
and marketing of games and toys ranging from traditional to high-tech. Both
internationally and in the U.S, its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER
BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST brands and products provide
the highest quality and most recognizable play experiences in the world.
(C) 2008 Hasbro, Inc. All Rights Reserved.




For further information:

For further information: Marisa Pedatella, Hasbro Canada, (905) 238-3374
x 282, mpedatella@hasbrocan.com

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