Montreal is positioning itself on the global scene of advertising



    Official launch of the Montréal.ad project during Advertising Week

    MONTREAL, Jan. 27 /CNW Telbec/ - Yesterday, during a celebration marking
50 years of advertising in Quebec, the Association of Quebec Advertising
Agencies (AAPQ) launched a new tool intended to showcase Quebec's advertising
industry-the Montréal.ad project. This project is the first single window
showcasing Quebec's creativity in advertising.
    This window comprises a bilingual, dedicated, on-line portal intended to
promote the excellence, originality and innovation of the many creative
talents our advertising industry holds. Created to generate new business
solutions and position marketing communication firms on the international
scene, this website (www.montreal.ad) gives Quebec publicists the chance to
assert their unique strategic and creative skills. This promotional website is
the industry's business card abroad. Also using social media to ensure its
development, Montréal.ad will be more and more present amongst virtual
communities.
    "To our knowledge, this advertising project is unique," says Sébastien
Fauré, AAPQ's chairman and senior partner and president of bleublancrouge
agency. The common will of advertising agencies and other partners of the
industry is palpable. Everyone wishes to create a rallying project that will
promote our industry on the world stage. Through this offensive, not only do
we want to showcase our creative talents, but we also want to enhance the
overall calibre of our industry by attracting new talents and major
advertisers," concludes Mr. Fauré.
    Proud to partake in the evolution and development of Montreal as the
creative capital of the world, the advertising industry will also allow, in
the next few months, its creative partners from all sectors of the cultural
scene to be represented on the portal, through a section that will be entirely
dedicated to them. This way, the industry intends to participate in the
development of a renewed and enhanced metropolis by contributing to the
promotion of its innovative mind abroad.
    Finally, this new tool will strengthen the association of the industry's
players who must compete with emerging world-class publicists in a
globalization context. More than ever, Quebec's advertising industry shows
creative firms that are totally connected to the business community. Those are
real standard-bearers that work non-stop to support the development and
performance of businesses here and abroad.
    To see the launch video, please go to: www.montreal.ad/video.zip

    About the AAPQ

    Created in 1988, the AAPQ is a non-profit organisation with a membership
of 63 advertising agencies, which generate more than 80% of the industry's
revenues in Quebec. Its mission is to serve the interest of its members,
enhance the quality of advertising and create awareness in the general public
about the role played by marketing communication agencies. In this regard, the
Association invests in the promotion and recognition of the industry through
rallying projects.
    The AAPQ also supports the training of the next generation of
practitioners as well as research and development in order to increase the
knowledge and specialized skills of advertising professionals. For more
information, please go to www.aapq.ca.




For further information:

For further information: Marie-Luce Ouellet, Communication Manager,
Association of Quebec Advertising Agencies, (514) 848-1732, ext. 201,
ml.ouellet@aapq.ca, www.aapq.ca; www.montreal.ad; www.montreal.ad/video.zip

Organization Profile

ASSOCIATION DES AGENCES DE PUBLICITE DU QUEBEC (AAPQ)

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