Montreal entrepreneur Michael Aronovici elected Chairman of Canadian Restaurant and Foodservices Association



    TORONTO, March 3 /CNW/ - Michael Aronovici, President of Interaction
Restaurants Group Inc. of Montreal, is the new Chairman of the Canadian
Restaurant and Foodservices Association (CRFA). He was elected to a one-year
term at CRFA's annual meeting on March 2 in Toronto.
    Interaction Restaurants Group Inc. is the exclusive licensee for
Starbucks coffee shops in Quebec and Atlantic Canada. Interaction operates 40
cafés and employs 800 people.
    While retail Starbucks coffee shops in North America are usually
corporately owned and operated, Interaction was selected to introduce the
brand to the Quebec market. Aronovici has operated several foodservice brands
since joining Interaction as Vice President of Investment and Development in
1990, including Pizza Hut, Salisbury House, and Cultures. He was named
President of Interaction in 1997.
    As Chairman of CRFA, Aronovici leads one of Canada's largest business
associations, with 33,000 members representing independent and chain
restaurants, bars, contract and social caterers, hotels and other foodservice
providers. The association's top priority is government affairs, representing
the interests of the foodservice industry federally and in every province. It
also offers money-saving services for members along with the biggest line-up
of foodservice trade shows in the country.
    The $58-billion foodservice industry employs more than one million
Canadians and represents nearly 4% of the country's gross domestic product.

    NOTE TO EDITORS:
    A high-res image of Michael Aronovici is available at the following link:
    http://www.crfa.ca/images/michaelaronovici.jpg




For further information:

For further information: Jill Holroyd, Vice President of Research and
Communications, (416) 263-3174, (CRFA Show Media Office, March 2 - 4) or (416)
738-7134 (mobile) or (416) 649-4217 (CRFA office)


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