Montreal-based executive joins Quebec's largest participatory sports event: Former Just for Laughs Festival Director to Lead the Rock 'n' Roll Oasis Montreal Marathon

MONTREAL, May 2, 2017 /CNW Telbec/ - The Rock 'n' Roll Oasis Montreal Marathon & ½ Marathon is proud to announce an important addition to its team. Renowned marketing and sponsorship executive, Montrealer Louis Tremblay Malafarina, has been appointed as Executive Director and official spokesperson for the Competitor Canada, which produces the popular Rock 'n' Roll Marathon Series.

Louis brings to the organisation his notable experience, which includes executive roles at Cirque du Soleil and at the Just for Laughs Festival. He is a regular runner who has trained in many parts of the world, from Tokyo, to Berlin, to Mexico City. "Louis is a tremendous addition to our Montreal team," said Josh Furlow, President of Competitor Group Inc. "He was born and raised in Quebec, and his experience as a leader and marketer will help us continue to make the Rock 'n' Roll Oasis Montreal Marathon one of the best running events in the world."

"The Rock 'n' Roll Oasis Montreal Marathon deeply resonates with both the public and tens of thousands of runners due to its long-standing relationship with city and its diverse communities. I am thrilled and inspired by its success, and will be looking to ensure that it remain a major sport and health-focused happening in the yearly activities' calendar of our great city," said Mr. Malafarina.

"We are pleased to welcome Mr. Malafarina to the Rock 'n' Roll Oasis Montreal Marathon. His experience and dedication are assets that will help us take the event to new heights. The 2017 edition will mark the 15th anniversary of the partnership between the Marathon and Lassonde, which grew from our sincere belief that adopting healthy lifestyles contributes to the happiness and well-being of families and athletes of all levels," said Jean Gattuso, President and Chief Operating Officer of Lassonde Industries Inc.

This isn't the only change to coincide with Montreal's 375th anniversary. For the first time this year, the event will be held on two days. "Hosting two days of events over the full September 23-24 weekend gives us more opportunities to provide added experiences for the runners," explained Mr. Malafarina, adding that "the goal is to ensure the success of this full-weekend edition."

About the Rock 'n' Roll Oasis Montreal Marathon & ½ Marathon

In 2017, the Rock 'n' Roll Oasis Montreal Marathon & ½ Marathon, whose 27th edition coincides with Montreal's 375th anniversary year, will be marked by novelty. Organized by Festival de la Santé, in conjunction with Competitor Canada, the Rock 'n' Roll Marathon Series is the world's largest running series, with over 500,000 runners participating in events worldwide every year. Celebrating its 20th anniversary this year with the international 20 Years Running campaign, the series started with the simple idea of making running fun, and has transformed the running landscape by livening up the route with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Today, the series of marathons and half-marathons has spread to more than 30 destination cities, drawing visitors from around the world. Over the history of the Rock 'n' Roll Marathon Series, charity partners have raised more than $300 million through the events for a variety of worthy causes. Registration for the Rock 'n' Roll Oasis Montreal Marathon and Half Marathon can be accessed at the following address, and there are five distances to choose from: www.runrocknroll.com/montreal/en/register/.

 


SOURCE Rock 'n' Roll Oasis Montreal Marathon

For further information: Vanessa Lyssan, 514 266-5434, vlyssan@octanestrategies.com

RELATED LINKS
http://www.runrocknroll.com/montreal/

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