Money Matters to Canadians in March - Search for Tax and Lottery Top Yahoo! Canada Buzz Index



    Fantasy, drama and reality mix in Canadian online searches for March 2007

    TORONTO, April 10 /CNW/ - Scandals fill the top 20 searches in March on
Yahoo! Canada, with topics ranging from the troubled Ontario Lottery
Corporation to the massive pet food recall across North American all appearing
on the list. But it's the heat of tax time that brought 'Revenue Canada' to
the No.1 spot on the list, with perennial favourite 'NHL' coming in at a
distant second.
    Aside from the lottery and pet food scandals, American Idol's Antonella
Barba performed strongly enough to remain in the top five, even though she was
cut from the show early in the month. Gossip-hungry Canadians also kept People
Magazine, Perez Hilton, Anna Nicole Smith, and Britney Spears in the top 20.
    "In spite of the news and entertainment scandals that filled headlines
throughout March, Canadians kept hockey in their hearts and taxes on their
minds when searching online," says Oliver Ho, pop-culture specialist and
editor of the Buzz Index for Yahoo! Canada.

    
    Top 20 Searches: March 2007
    1.  Canada Revenue Agency/Revenue Canada
    2.  NHL
    3.  OLGC
    4.  Antonella Barba
    5.  Webkinz
    6.  American Idol
    7.  Runescape
    8.  Fantasy hockey
    9.  People Magazine
    10. Perez Hilton
    11. Menu Foods/Pet food recall
    12. Environment Canada
    13. 300
    14. WWE
    15. Neopets
    16. TSX
    17. Toronto Maple Leafs
    18. Anna Nicole Smith
    19. Britney Spears
    20. NASCAR
    

    Yahoo! Canada Buzz Index: How The Online Water Cooler Works
    -----------------------------------------------------------

    The Yahoo! Canada Buzz Index
(http://ca.blog.360.yahoo.com/buzz_index_canada) provides insight and
commentary for the top Canadian searches as measured by Yahoo! Canada Search.
After the data has been collected from the Yahoo! Canada Search log files, the
Buzz Index team reviews the total number of people searching for specific
subjects, along with spikes of interest in searches at particular times of the
year.
    Editors then further filter out company names (such as Yahoo!), utilities
and formats (email, MP3 etc) and general terms (movies, downloads, hockey) to
define and list subjects that are most relevant and of interest to the
broadest possible audience. To this end, searches for adults-only content are
also excluded.
    "Top Movers" are the top 10 subjects with the greatest percentage
increase in searches for a given week. When a subject goes from zero to a
large number of searches, it is referred to as a "Breakout".

    About Yahoo! Canada
    -------------------
    Yahoo! Canada Co. is a leading Internet destination that provides online
products and services to meet the needs of Canadians and offers a range of
tools and marketing solutions for businesses to connect with Internet users.
Yahoo! Canada services Canadians in both English and in French through its
sites, www.yahoo.ca and http://francais.yahoo.ca. Yahoo! Canada is
headquartered in Toronto, Ontario.





For further information:

For further information: on Yahoo!'s Buzz Index or to arrange an
interview with pop-culture specialist Oliver Ho, please contact: Clive Hobson,
Yahoo! Canada, (416) 848-6184, chobson@yahoo-inc.com; Julia Stein,
Fleishman-Hillard, (416) 645-3683, julia.stein@fleishman.com

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