Money Mart Welcomes British Columbia Law on Payday Loans



    VICTORIA, BRITISH COLUMBIA, October 25 /CNW/ - National Money Mart
Company, a subsidiary of Dollar Financial Corp (NASDAQ:  DLLR) and Canada's
leading convenience financial service provider today welcomed new legislation
passed by the British Columbia government that brings greater regulatory
certainty and will balance strong consumer protection with a viable payday
loan industry.

    Money Mart is a founding member of the Canadian Payday Loan Association
that has been working for three years towards provincial regulation of the
industry.

    British Columbia's new law to regulate the payday loan industry is
similar to recent laws enacted in Saskatchewan, Manitoba and Nova Scotia. The
provinces of Alberta, Ontario and New Brunswick are also expected to move
forward on legislation in the coming months.

    Provinces are taking advantage of changes to Canada's Criminal Code in
May 2007 that allow provinces - for the first time - to regulate the payday
loan by passing consumer protection legislation and setting maximum allowable
fees for payday loans.

    "Money Mart is the industry leader in consumer protection and providing
low cost payday loans in Canada," said Syd Franchuk, Chairman of National
Money Mart. "We welcome this important legislation and share the government of
British Columbia's commitment to balancing consumer protection with a viable
industry that will continue to provide this important financial service."

    Money Mart will continue to support the Canadian Payday Loan Association
as it works closely with the government of British Columbia to establish
reasonable regulations and maximum allowable fees.

    About Dollar Financial Corp

    Dollar Financial Corp is a leading international financial services
company serving under-banked consumers. Its customers are typically service
sector individuals who require basic financial services but, for reasons of
convenience and accessibility, purchase some or all of their financial
services from the Company rather than from banks and other financial
institutions. To meet the needs of these customers, the Company provides a
range of consumer financial products and services primarily consisting of
check cashing, short-term consumer loans, Western Union money order and money
transfer products, reloadable VISA(R) and MasterCard(R) branded debit cards,
electronic tax filing, bill payment services, and legal document processing
services.

    At June 30, 2007, the Company's global store network consisted of 1,280
stores, including 902 company-operated financial services stores and 110
franchised We The People legal document processing locations in 30 states, the
District of Columbia, Canada and the United Kingdom. The financial services
store network is the largest network of its kind in each of Canada and the
United Kingdom and the second-largest network of its kind in the United
States. The Company's customers, many of whom receive income on an irregular
basis or from multiple employers, are drawn to the convenient neighborhood
locations, extended operating hours and high-quality customer service. The
Company's financial products and services, principally check cashing and
short-term consumer loan programs, provide immediate access to cash for living
expenses or other needs. For more information, please visit the Company's
website at www.dfg.com.

    Forward Looking Statement

    This news release contains forward looking statements, including
statements regarding the following: the Company's future results, growth,
guidance and operating strategy; the developing regulatory environment in
Canada; the impact of future development strategy, new stores and
acquisitions; and of the performance of new products and services. These
forward looking statements involve risks and uncertainties, including risks
related to the regulatory environment, current and potential future
litigation, the integration and performance of acquired stores, the
performance of new stores, the implementation and results of restructuring
initiatives, the impact of debt financing transactions, the results of certain
ongoing income tax appeals, and the effects of new products and services on
the Company's business, results of operations, financial condition, prospects
and guidance. There can be no assurance that the Company will attain its
expected results, successfully integrate any of its acquisitions, attain its
published guidance metrics, or that ongoing and potential future litigation or
that the various FDIC, Federal, state, Canadian or foreign legislative or
regulatory activities affecting the Company or the banks with which the
Company does business will not negatively impact the Company's operations. A
more complete description of these and other risks, uncertainties and
assumptions is included in the Company's filings with the Securities and
Exchange Commission, including those described under the heading "Risk
Factors" in Form S-3 for the Company's Senior Convertible Note offering filed
with the SEC on September 20, 2007 and its fiscal 2007 annual report on
Form-10K. You should not place any undue reliance on any forward-looking
statements. We disclaim any obligation to update any such factors or to
publicly announce results of any revisions to any of the forward-looking
statements contained herein to reflect future events or developments.




For further information:

For further information: Dollar Financial Corp by Financial Dynamics
Julie Prozeller / Christina Corcoran, 212-850-5608

Organization Profile

DOLLAR FINANCIAL CORP.

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