Molson Canadian 67 Sublime… new beer arriving just in time for summer!

Low calorie beer with a hint of lemon and lime

MONTREAL, May 16 /CNW Telbec/ - As spring shifts into full swing and the days grow longer and longer, Molson Coors proudly launches Molson Canadian 67 Sublime, a new beer certain to prove all the rage on outdoor terraces across Québec this summer. Brewed to contain just 67 calories per 341 ml bottle, which is the equivalent of about half the calories of a glass of wine or single mixed drink*, this new lager boasts a hint of lemon and lime, and an alcohol content of just 3%.

"Our master brewers have succeeded in responding to an ever increasing consumer demand for low calorie, flavoured beers," stated Gayle Padvaiskas, Director, Molson Brands.  "With flavour attributes designed to appeal, this new beer represents an attractive alternative to summer mixed drinks!"

Molson Canadian 67 is brewed with two-row malted barley, a touch of wheat, four different varieties of hops and a savoury hint of citrus.  The result is a fresh, flavourful, clean tasting beer.

"We tested this recipe with consumers and the response to the hint of lemon and lime proved overwhelmingly positive," explained Steve Stradiotto, Master Brewer with Molson Coors Canada and creator of Molson Canadian 67 Sublime. "This beer is perfectly suited to a variety of occasions: evening barbecue with friends, refreshing pause after a game of golf, time out on an outdoor terrace or relaxation poolside on the weekend."

Just in time for the summer season, Molson Canadian 67 Sublime joins a portfolio of innovative, low calorie beers developed by Molson Coors. Molson Canadian 67 Sublime is available as of today in grocery stores, convenience stores, restaurants and bars across Quebec.

For further details, log on to www.molsoncanadian67.ca or check out our product page on Facebook at http://www.facebook.com/MolsonCanadian67Quebec

*Calculation based on average quantities (180 ml (6 oz) glass of wine or average quantity of a single mixed drink)  Details at www.molsoncanadian67.ca

About Molson Coors Canada
Proud of its roots which date back to 1786, Molson Coors Canada this year celebrates 225 years of history. Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the US, UK and Asia. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry, Rickard's and Molson M. Molson Coors Canada also partners with other leading brewers to offer global brands such as Heineken, Corona, Miller Genuine Draft, and Foster's Lager. Molson employs 3000 Canadians, operates seven breweries, including the Creemore and Granville Island boutique breweries, and invests in communities from coast to coast through various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting products and events in a responsible manner.

SOURCE Molson Coors Canada

For further information:

Source: 
Valérie Molenaar
Manager, Communications
Molson Coors Canada

Information:
Monica Pelletier
Morin Public Relations
514 289-8688, extension 238
monica@morinrp.com


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