Models' Health - Montreal Fashion Week takes a stand against the hiring of models under the age of 16 for its fashion shows



    MONTREAL, Oct. 1 /CNW Telbec/ - Montreal Fashion Week, which will unfold
from October 9 to 11, has taken a stand against the hiring of models under the
age of 16 for its fashion shows, in order to raise awareness of an important
issue and to encourage the fashion industry to fall into step. The organizers
of Montreal Fashion Week are making every effort to ensure that models whose
body mass index appears low or could indicate a problem with anorexia, be
withdrawn from shows and directed to professional help in the areas of
nutrition or eating disorders.
    Organizers fervently hope to enlist the support of the local fashion
industry's key players to ensure the development of a working environment that
favours the health of models.
    "We are intent on having measures that foster this objective in place by
2008, in major events like the Montreal and Toronto fashion and design
festivals as well as Montreal Fashion Week," states Chantal Durivage. To this
end, consultations and discussions will be held with various professionals in
the health sector, including specialists at the Douglas Mental Health
University Institute, which is renowned for its expertise and program on
eating disorders. "We are spearheading this campaign because the health of our
young people is important to us and we wish to make a positive contribution to
the challenges of public health. We believe that our actions can contribute to
the wellbeing of the public and the success of the fashion industry in
general," adds Chantal Durivage.
    For close to two years now, the fashion industry throughout the world has
been taking a serious look at the issue of models' health, in an effort to
define the problem and apply measures that will provide the women and young
girls in the modelling industry with concrete support. Modelling agencies are
also called to deal with this reality, and must inform the general public of
the requirements of the fashion industry here in Montreal.




For further information:

For further information: Sophie Des Marais, (514) 234-4736; Josiane
Bétit, (514) 831-0276; For additional information on the facts and fiction
surrounding anorexia: www.lanorexiesesoigne.com; Source: Sensation Mode,
www.sensationmode.com

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SENSATION MODE

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MONTREAL FASHION WEEK

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