MOBIVOX Names Former Head of Skype Mobile, Nitzan Shaer as COO



    Shaer Also Joins Board of Directors in Company Providing Free
International Calling from ANY phone

    MONTREAL, October 23 /CNW/ - MOBIVOX, which makes it possible to connect
with family and friends around the world for free from any phone, today
announced the appointment of former head of Skype Mobile Product Group, Nitzan
Shaer, as the company's Chief Operating Officer. Shaer was also appointed to
the MOBIVOX Board of Directors.

    Shaer joins MOBIVOX from IDG Ventures Boston, where he was
Entrepreneur-in-Residence responsible for identifying new investment
opportunities in the telecommunications and consumer Internet industries.
While at IDG Ventures Boston, Shaer was instrumental in securing several
investments including MOBIVOX.

    "The potential for this service is remarkable and I am excited to join
the MOBIVOX team," said Shaer. "MOBIVOX is uniquely positioned to address the
needs of millions of consumers looking for a seamless way to connect to the
services and people they care about most. Free calls from any phone, any where
is a revolutionary offering. I am looking forward to contributing to the
continued growth of this innovative company."

    Previously, as head of the mobile product group at Skype, Shaer led
development and marketing efforts that made Skype available on leading mobile
phone platforms, including Nokia, Motorola and Windows Mobile. Shaer also
helped to establish Skype Mobile development centers in three countries and
recruited an international team of engineers, designers and product managers.
Shaer lead marketing activities and viral marketing campaigns, achieving
significant user growth.

    In conjunction with Shaer's appointment, MOBIVOX announced he will head a
new company office in Boston. MOBIVOX headquarters are in Montreal.

    "We are thrilled to have Nitzan Shaer join our board and our executive
team," said MOBIVOX CEO Stephane Marceau. "Nitzan brings a wealth of business
and consumer insight, experience and relationships that we're confident will
enable us to take MOBIVOX to the next level."

    Before Skype, Shaer served as a Senior Product Manager at Microsoft,
where he managed development of three emerging businesses in the company's
Mobile and Embedded Division. Earlier, Shaer managed business development and
marketing in Europe at Brightcom Technologies, a company focused on developing
Bluetooth(R) applications.

    Shaer, a native of Israel who finished first in his class at Israel's Air
Force Officers Academy, graduated summa cum laude with a Bachelor of Science
degree in Industrial Engineering and Management from Technion - Israel
Institute of Technology, and holds an MBA from Harvard Business School.

    MOBIVOX calls are free from anywhere in the world to over 40 countries,
between MOBIVOX members. MOBIVOX members save up to 98% on all other
international calls. After registering on www.mobivox.com, you simply dial a
local access number to connect with friends and family a world away. When you
call, you simply say the name of who you want to talk to. No need for a
calling card, PIN numbers, computers, special software or complex downloads.
It works on any phone and membership is free if you make at least one call a
year.

    MOBIVOX is privately held company whose investors include: IDG Ventures
Boston, IDG Venture Investment China, IDG Ventures Vietnam, Brightspark and
Skypoint.

    See how free calls between MOBIVOX users work at
www.mobivox.com/help/FAQ/.

    For more information, please visit http://www.mobivox.com/.




For further information:

For further information: MOBIVOX Sue Huss, +1 619-379-4396
bizpr@mobivox.com

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